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Beyond the Bale : March 2018
36 LIFETIME EWE MANAGEMENT 8 WOOL AT BUCKINGHAM PALACE View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB EDITOR Richard Smith E email@example.com CONTRIBUTING WRITER Lisa Griplas E firstname.lastname@example.org Australian Wool Innovation Limited A L6, 68 Harrington St, The Rocks, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 E email@example.com W wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E firstname.lastname@example.org Beyond the Bale is published by Australian Wool Innovation Ltd (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Australian wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Editor. DISCLAIMER To the extent permitted by law, Australian Wool Innovation Ltd excludes all liability for loss or damage arising from the use of, or reliance on, the information contained in this publication. The Woolmark symbol is a certification mark registered in many countries. © 2017 Australian Wool Innovation Ltd. All rights reserved. ADVERTISING SALES Ben Baker, Pulse Hub Pty Ltd P 0429 699 553 E email@example.com Advertising is subject to terms and conditions published on the ratecard, which is available from Pulse Hub. ISSN 1447-9680 FRONT COVER International fashion model Atty Mitchell is now based overseas, but a large part of her heart lies at her grandmother’s wool-growing property at Bookham in NSW. See page 6. Photo Credits Main image: Rachael Lenehan Photography. Rachael Lenehan is based on a wool-growing property at Murringo, NSW. Contact 0402 374 424 or www.rachaellenehanphotography.com.au Bottom left image: Dermot Conlan Page 2 top left image credit: Chris Hepburn GD2801 WOOL.COM To subscribe to the free monthly AWI e-newsletter for woolgrowers, and the weekly wool market review e-newsletter, visit www.wool.com/subscribe instagram/BeyondTheBale twitter.com/woolinnovation youtube.com/AWIWoolProduction wool.com/podcast WOOLMARK.COM facebook.com/TheWoolmarkCompany twitter.com/woolmark instagram.com/TheWoolmarkCompany youtube.com/TheWoolmarkCompany AWI INVESTMENT STRATEGIES Marketing Business Services Sheep Production Woolgrower Services Processing Innovation & Education Extension 6 Country girl and model Atty Mitchell 8 Wool at Buckingham Palace 9 Wool saved my life 10 Sports and outdoor brands embrace wool 11 XTM Merino at Winter Olympics 12 P.E Nation activewear 13 Get your wool in the Baggy Green! 14 Luke Hooke’s Year of Wool 15 Wool is naturally odour resistant 18 International Woolmark Prize 20 Marks & Spencer winter wool campaign 21 Charles Tyrwhitt’s magnificent Merinos 22 Wool back in US uniforms 23 Ecommerce partnership in India 23 From Mudgee to the Middle East 24 Merino promoted at China Wool Week 25 Chinese designer on-farm in Australia 26 Japanese designer on-farm in Australia 27 Knitwear promotion in Japan 27 Designer’s ode to Tokyo 28 Learn About Wool 29 Wool4School 30 Parisian students get industry experience 31 Melbourne fashion students visit farm 32 AWI Wool Resource Centre in Hong Kong 33 Technology embedded within apparel 34 Breed More Merino Ewes case study 36 Lifetime Ewe Management case study 38 RAMping Up Repro workshop 39 AWI state networks for woolgrowers 40 Saltbush helps close Autumn feed gap 41 Feed On Offer photo library updated 42 Wild dog control success in NE NSW 44 Exclusion fencing enabling stock increases 45 Positive outlook with ‘Glenelg’ fenced 46 National Merino Challenge registrations 46 AWI graduate training program 47 LambEx returns to Perth 48 Breeding Leadership course 49 Wool enterprises boomed in 2017 50 Merino Lifetime Productivity update 52 Digital agriculture 53 Smart tags 54 Early detection of worm burdens 55 Breech flystrike prevention publications 55 Planning a not-mulesed enterprise 56 Worm control 59 Harvesting resources 60 Training benefits younger shearers 62 EMI’s record run 63 Wool production in China 64 New demand for wool in the USA 65 WoolQ online portal 66 Readers’ photos ON-FARM OFF-FARM www.wool.com/btb
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