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Beyond the Bale : December 2017
WOOL IN THE SHOPS Key retailers and designers once again threw their support behind the Campaign for Wool through in-store activities and shop window displays across the UK – including Marks & Spencer, John Lewis, Jack Wills, Brora, TM Lewin, Walker Slater, Finisterre, Smalls, Pringle of Scotland, and Wool and The Gang. An increase in the use of Wool Week point-of-sale material was seen and a wider distribution reach across the UK. Bicester Village – a luxury village-style shopping area in Oxfordshire, only an hour from London, and home to more than 130 boutiques of world-famous brands – had an exclusive pop-up boutique with Luke Edward Hall, featuring more Campaign for Wool WOOL EDUCATION Leading textile industry experts and university students from across the UK gathered in Yorkshire for two days for the 4th annual ‘Making it in Textiles’ conference to discuss career opportunities within the textiles industry. This important initiative, sponsored by the Campaign for Wool, offered mill tours, detailed discussions and access to industry expertise for the next generation of wool textile talent. The conference was attended by 120 students from 25 universities across the UK and featured speakers from all sectors of the wool and textiles industries. #WOOLWEEK Retailers, brands, consumers all had the chance to celebrate Wool Week on social media using the #woolweek and related hashtags. Here is a sample of images posted. Part of Marks & Spencer’s Wool Week shop window display. Getting the message across in a window display at tailors TM Lewin. Campaign for Wool collateral at retailer Brora during Wool Week. Pringle of Scotland The Shackleton Company Lauren Aston Designs Justine Tabak retail partners including Abraham Moon & Sons, Ross Barr, Chinti & Parker, Derek Rose, John Smedley, Clements Ribero, Markus Lupfer and Begg & Co. There were many other highlights, including clothing brand Jack Wills holding a Wool & Whiskey evening discussing the heritage and craftsmanship of both industries. Vivienne Westwood opened its doors to two special evening events for customers, as did British luxury label Daks. The Brora brand released a collaboration with 2015/16 International Woolmark Prize winners Teatum Jones including some key Merino wool pieces. Dashing Tweeds held in store weaving demonstrations. Designer Christopher Raeburn closed Wool Week by hosting an ‘off-cut’ animal making workshop. A photo promoting the John Smedley ‘Black Sheep Wool’ collection that uses black sheep wool blended 50/50 with Merino wool. PHOTO: Bartek Szmigulski University students during a mill tour in Yorkshire, as part of Wool Week. OFF FARM 21