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Beyond the Bale : December 2017
The global Campaign for Wool marked its eighth successful year in the UK with its annual ‘Wool Week’ held in October. The Campaign was initiated in 2010 by its patron, His Royal Highness The Prince of Wales, to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre. The initiative encourages collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers and interior designers. The Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – from luxurious fine Merino wool apparel through to beautiful hardwearing interior products for the home. MORE INFORMATION www.campaignforwool.org The Campaign for Wool’s annual ‘Wool Week’ celebrations returned to the UK with 16 days of activities all shining the spotlight on the natural benefits of wool to drive consumer demand for wool products. The extended program of events encompassed 340 industry/ retail/brand supporters. WOOL FUSION The UK Wool Week’s major event this year was ‘Wool Fusion’: a pop up installation on Baker Street in central London, which showcased some of the best fashion and functional apparel as well as wool interiors including furnishings, fabrics and flooring. The installation included a series of high impact photography and film by leading publication Wonderland, alongside the textured sensory experience of wool in the wide range of products on display. A program of workshops by artisans, talks from fashion and retail experts, and special events was held throughout the exhibition. Pictured here is a snapshot of some of the events and activities that took place at Wool Fusion. CAMPAIGN FOR WOOL WOOL WEEK UK Part of the inside of the Wool Fusion pop up installation for Wool Week in central London. Owner of the Brora apparel brand, Victoria Stapleton; creative director of Harris Tweed Hebrides, Mark Hogarth; TV and radio presenter Pips Taylor – who took part in one of the panel discussions at Wool Fusion. A macramé wall hanging workshop was one of the hands-on workshops at Wool Fusion. One of the many stylish photos of wool from leading publication Wonderland that was displayed at Wool Fusion. PHOTO: Bartek Szmigulski 20 OFF FARM