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Beyond the Bale : December 2017
Knox Private Hospital in Melbourne, one of the largest private healthcare providers in Victoria, took part in trialling the Merineo swaddling bag and now supplies one to each newborn at the hospital. The Merineo swaddling bag aims to help parents settle their newborn quickly and easily in a natural, breathable fabric made from Merino wool. MERINEO SWADDLING BAG HELPS SETTLE NEWBORN BABIES When Claire Hausler and her husband’s son Jack was a newborn, she struggled to find wool sleepwear for him. Having grown up on wool-growing property ‘Murrumbereck’, in Minhamite, Victoria, she knew all too well that beautiful wool existed and was well-versed in the fibre’s natural benefits. So after extensive research and discovering a gap in the Australian market for wool swaddles (sleeping bags for newborns), Claire launched Merineo – a world- first design embracing the traditional swaddling method and the modern sleeping bag making it the perfect sleep solution for a newborn baby. Sourcing 17.5 micron Merino wool from a mill the family farm supplies to, Merineo – a play on the words Merino and Neonate – was born. “My parents, Ken and Marjorie Hausler and three brothers Alan, Stephen and Glenn are all woolgrowers,” said Claire. “When I embarked on this project, I knew beautiful wool existed, but the challenge was where to find the fabric and garments for babies, made from superfine or ultrafine Merino wool.” What’s even more interesting about Merineo is that Claire has teamed up with Knox Private Hospital in Melbourne to supply Merineo newborn sleep swaddle bags with the hospital’s branding to its newborn babies. A childhood on the family wool-growing property was inspiration for Claire Hausler to create a Merino wool sleeping bag with an innovative design for newborns, under the brand Merineo. The product was tested at Knox Private Hospital in Melbourne, with the trials so successful that the hospital now supplies a Merineo to each newborn at the hospital. new parents about why wool is so good for babies. Presenting at Knox Private Hospital’s childbirth education classes, Claire discusses how newborn babies gain weight faster and become more settled when sleeping on wool. MORE INFORMATION www.merineo.com “I contacted the hospital and presented the idea; they liked it because of the health benefits of wool. Part of the work with the hospital involved running a pilot program where we tested the usability of the Merineo on newborn babies. “It was enormously rewarding when the majority of parents responding to the survey said their baby settled better in a Merineo compared to other products. I put this down to wool’s inherent benefits supported by medical research to say babies sleep better in wool, combined with the swaddling design of the sleeping bag. Midwives all say newborns settle better if swaddled.” As an increasing amount of research champions the health and wellbeing benefits of wool, the Merineo sleeping bag is well-placed to highlight the fibre’s inherent natural benefits. “We appreciate Merineo is made from a premium, natural and sustainable fabric with many health benefits,” says Healthscope General Manager, Eastern Cluster, Jenny Kent from Knox Private Hospital. “Our parents love the Merineo swaddle bag. It’s a practical, quality keepsake for newborns.” Claire’s passion not only lies in creating this innovative product, but also in educating The designer and owner of Merineo, Claire Hausler – pictured here with her mother Marjorie Hausler, son Jack Johnson and father Ken Hausler – was brought up on the family’s wool-growing property at Minhamite in Victoria. OFF FARM 15
In the Shops - March 2018