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Beyond the Bale : December 2017
w Russia’s leading outdoor brand Red Fox is promoting the inherent benefits of Merino wool – a fibre trusted by the brand’s co-owner who wore it whilst climbing Mount Everest. When Vladislav Moroz and Alexander Edgarovich Glushkovsky first met in early-1980s, they instantly bonded over their mutual passion for mountaineering. It was during this time that their idea to establish an outdoor-wear brand was formed, and in 1989 the Russian duo launched Red Fox. Today, Red Fox is the leading outdoor company in Russia and is well- established across Europe, Asia and North America, working to their motto of “creating comfortable living conditions for people who are in extreme conditions”. It’s a mix of nature, adventure and technology which makes Red Fox apparel so successful, with Merino wool being a natural fit for the brand’s design ethos. “Merino wool is a unique product with amazing properties: soft and snuggly wool that is highly durable and moisture- absorbent,” explains Red Fox co-owner Mr Moroz. “That's why Merino wool is part of our base-layer range. Also, for Russians, Merino wool garments are essential due to weather conditions in Russia – it’s part of our DNA.” Producing a range of menswear and womenswear Merino wool base-layers and accessories, Red Fox has recently partnered with AWI to further promote the fibre's origins and benefits. The latest brochure produced by the brand featured this collaboration and highlighted Australian Merino wool and the importance of AWI’s subsidiary The Woolmark Company. It also featured the latest Merino wool and wool- rich products designed by Red Fox, including MERINO LIGHT, Red Fox’s thinnest, lightest Merino wool using 17.5 micron wool for a super soft feel, and MERINO WARM, a thicker fabric of 18.5 micron wool that provides more warmth for colder temperatures or lower- intensity activities. SUMMITING MT EVEREST WITH MERINO A keen outdoorsman, Mr Moroz knows he can trust and rely on Merino wool, wearing Red Fox Merino wool base-layers as he climbed to the summit of Mt Everest in 2016. “I wore our thinnest Merino wool pants and pullover as a base-layer,” he said. “They’re very light and warm, perfect for extreme conditions and keep you comfortable without restricting movement.” But it’s not only equipment and gear that leads to a successful climb. For Mr Moroz, it’s also a combination of health, motivation and luck. “A man should be ambitious and strong. It’s important to be stress resistant, especially in extreme situations that can happen in mountains and everyday life. One should react correctly to them. That’s what is needed to be successful. “The Base Camp of Mt Everest is located at the altitude of 5200 metres. We arrived and felt the altitude immediately: one had a headache or felt nauseous, and it was difficult to move. There was absolutely no heroism. “The acclimatisation process lasted five-to-six weeks, though the ascent of the summit only took one day. Fortunately, we were lucky and the weather was good.” MORE INFORMATION www.redfoxoutdoor.com Read more about Vladislav’s Moroz’s summiting of Mt Everest on the Red Fox blog available via their website. MERINO ON MT EVEREST An article in Red Fox’s brochure showcasing the provenance and benefits of Merino wool and The Woolmark Company. Red Fox co-owner Vladislav Moroz approaching the summit of Mount Everest while wearing his company’s Merino wool pants and pullover base-layers. Red Fox 100% Merino wool pullover made from 210 g/m2 fabric. 8 OFF FARM
In the Shops - March 2018