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Beyond the Bale : December 2017
AWI’s marketing arm The Woolmark Company, Cricket Australia and Kookaburra are now inviting woolgrowers to show their love of cricket and pride in the national team by putting their wool on the heads of future Australian cricketers. During this summer of cricket, the Flock to Baggy Green project welcomes woolgrowers to donate as little or as much raw wool as they wish (in a standard envelope). Wool from across Australia will be collected and processed into woven fabric to be donated as finished cloth to Cricket Australia in 12 months’ time. Every woolgrower who provides wool will receive a sample of the finished fabric as a keepsake. Cricket clubs have long formed a vital part of the fabric of rural communities, with sheep stations many years ago having their own cricket teams and many cricketing heroes past and present having had connections to the wool industry. Cricket is Australia’s number one participation sport, with an increasing number of Australians enjoying the various forms of the game from backyards to the mighty MCG. The Australian wool industry and cricket have a long association. The Australian Cricket Coat of Arms, created before Australia officially existed, features a sheep, which shows the wool industry’s prominence in the Australian community when the team first formed. In fact between 1860 and 1960, wool was Australia’s largest export earner, the industry being one of the key drivers of economic wealth for a young country finding its feet. Today, the wool industry is worth $3.5 billion and employs tens of thousands of men and women across the paddocks, sheep yards, woolsheds, processing plants, design studios and fashion houses across the country. Cricket is Australia’s number one participation sport and forms a vital part of the fabric of rural communities. HOW TO TAKE PART IN FLOCK TO BAGGY GREEN To take part, woolgrowers have until the Friday 30 March to send a sample of their wool in a standard envelope, complete with their name, property, fibre diameter, telephone number and email address to: Flock to Baggy Green c/- AWI GPO Box 4177, Sydney NSW 2001 Head to www.wool.com/baggygreen for more information about how to be involved. Woolgrowers are sometimes not aware of what happens to their wool after it leaves the farmgate. So during the course of this project, as we report on the progress of manufacture, woolgrowers will be able to gain a greater knowledge of what is involved from taking wool through the supply chain. Furthermore, media coverage of the project will also increase the public’s awareness of Australian woolgrowers and their wool. MORE INFORMATION www.wool.com/baggygreen The baggy green cap is made from 100% Australian wool. It is worn by Australian Test cricketers and is seen as the highest honour a player can receive. Australian cricketers first started wearing what became known as the baggy green in 1899. Kookaburra took over production of the iconic caps in 2016. Now individual woolgrowers across Australia can get directly involved. PHOTO: Ryan Pierse/Getty Images. AUSTRALIAN WOOLGROWERS INVITED TO FLOCK TO THE BAGGY GREEN In a unique project that combines our national game with our natural fibre, Australian woolgrowers are being invited to donate some of their wool to help create the next batch of Baggy Green caps as part of AWI’s new Flock to Baggy Green project. 4 OFF FARM
In the Shops - March 2018