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Beyond the Bale : December 2017
34 MERINO LIFETIME PRODUCTIVITY PROJECT 8 MERINO ON SUMMIT OF EVEREST View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB EDITOR Richard Smith E firstname.lastname@example.org CONTRIBUTING WRITER Lisa Griplas E email@example.com Australian Wool Innovation Limited A L6, 68 Harrington St, The Rocks, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 E firstname.lastname@example.org W wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com Beyond the Bale is published by Australian Wool Innovation Ltd (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Australian wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Editor. DISCLAIMER To the extent permitted by law, Australian Wool Innovation Ltd excludes all liability for loss or damage arising from the use of, or reliance on, the information contained in this publication. The Woolmark symbol is a certification mark registered in many countries. © 2017 Australian Wool Innovation Ltd. All rights reserved. ADVERTISING SALES Ben Baker, Pulse Hub Pty Ltd P 0429 699 553 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Pulse Hub. ISSN 1447-9680 FRONT COVER The shearing team at Penshurst Victoria enjoy a hit of cricket during the lunch break. Woolgrowers are invited to donate a small sample of their wool to help create the next batch of Baggy Green caps - check out the details of AWI's new Flock to Baggy Green project on page 4. Photo Credits Main image: Tracey Kruger Bottom left image: Jesus Renedo/MAPFRE /Volvo Ocean Race Bottom right image: Robert Lang Photography GD2685 WOOL.COM To subscribe to the free monthly AWI e-newsletter for woolgrowers, and the weekly wool market review e-newsletter, visit www.wool.com/subscribe twitter.com/woolinnovation youtube.com/AWIWoolProduction wool.com/podcast WOOLMARK.COM facebook.com/TheWoolmarkCompany twitter.com/woolmark instagram.com/TheWoolmarkCompany youtube.com/TheWoolmarkCompany AWI INVESTMENT STRATEGIES Marketing Business Services Sheep Production Woolgrower Services Processing Innovation & Education Extension 4 Get your wool in the baggy green! 5 Gondoliers of Venice wearing wool 6 Growers at centre of Devold’s marketing 8 Merino on Mount Everest 9 Merino for snowboarding 10 Merino in round-the-world yacht race 12 National Geographic features wool 13 Yoga apparel in Japan 14 Merino weather resistant fabric 15 Merineo swaddling bags for newborns 16 Chinese brand showcases Aussie farm 17 Inaugural Woolmark Studio in China 18 Modernising traditional Chinese dress 19 Cool Wool in China 20 Campaign for Wool in the UK 22 Luxury online retailer highlights wool 23 Best wool for the British winter 24 Promoting wool at retail in Japan 25 Wool initiatives in Turkey 26 High-end Dutch retailer promotes wool 27 German brand’s new knitwear collection 28 ‘Coolest suit on the planet’ 29 Savile Row tailors Gieves & Hawkes 30 Wool4School hits the right note 30 Promoting wool in schools 31 Texprint: UK graduates using wool 32 Merinos offer flexible production fit 33 Tas case study: Merinos push profits up 34 Merino Lifetime Productivity update 36 Influencing the gender ratio of lambs 37 Tax deductibility of shelterbelts 38 Wild dog exclusion fencing booklet 40 Fox control programs 41 Rabbits numbers reduced by RHDV1 K5 42 Worm egg counts 44 AWI’s breech flystrike strategy 45 Breech flystrike prevention publications 46 Blowfly gene research 47 Animal welfare and the NWD 48 Buccalgesic registered for mulesing 48 Lifetime Ewe Management 49 Technology concept award program 50 Developing smart tags 51 The wireless farm 52 Nuffield scholar to focus on technology 53 Time to embrace precision agriculture 54 Australian Rural Leadership Program 56 Returning to the family farm 59 Case study: new shed facilities 60 Shear Easy training camps 61 Shearing and handling competitions 62 EMI’s stellar run continues 63 Price rises driven by demand 64 An insider’s view on China 65 New online portal set to launch in July 66 Readers’ photos 68 AWI grower networks in every state ON-FARM OFF-FARM www.wool.com/btb