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Beyond the Bale : September 2017
28 OFF FARM Ovolo Hotels is an independent, dynamic and growing hospitality company that owns and operates a collection of individually designed lifestyle hotels and serviced apartments in Hong Kong and Australia. The hotels attract the modern traveller through award-winning interiors, detail-driven comforts, and cutting- edge en-suite technology, all done in signature style. Last year Ovolo opened a new hotel on the impressive Woolloomooloo Wharf in Sydney – the largest and most distinguished timber wharf building in Sydney Harbour. Built in 1915, the wharf (originally known as Finger Wharf ) spent most of its working life handling the export of wool, but it also acted as a staging point for troop deployment to the World Wars as well as a disembarking point for new migrants arriving in Australia. It fell into disrepair during the 1970s and the NSW Government decided in 1987 that demolition was the only option. However, people were opposed to losing the wharf and in the early 1990s it was acquired by a developer who has turned it into a fashionable complex housing a hotel, restaurants and residential apartments. In 2015, the lifestyle hospitality company Ovolo chose the wharf as its latest Australian venue. Following the success of the Ovolo Laneways in Melbourne, the Hong Kong- based company enlisted Hassell Design to reinvigorate the iconic location and bring the brand's vision to life. The spectacular refurbishment earned Hassell Design a Ovolo Hotels chose quality wool carpet by Woolmark licensee Godfrey Hirst to fit out its new hotel on the iconic Woolloomooloo Wharf in Sydney. This is highly appropriate, not least because of the century-old wharf’s rich history with wool; it spent most of its working life as an export point for Australian wool. Bales of wool hoisted onto a ship at Woolloomooloo Wharf, Sydney, in the 1930s, where there is now the Ovolo Hotel. spot on the shortlist for the Interior Design Excellence Awards 2016. Bridging between heritage and modern luxury, the hotel design indulged in the rich history of the wharf complemented by contemporary designs and tech- savvy inclusions. With an established design aesthetic, the rooms at the Ovolo needed carpet that could pack a punch. With locally sourced products and luxury at the heart, Godfrey Hirst quality wool carpet fit the brief. “Our Woolmark-certified ‘Caribbean’ wool carpet is soft and textured, and the level loop pile construction gives the flooring a subtle grainy texture. Speckles of colour throughout the heathered yarn add a textured depth,” John Harrison, Godfrey Hirst Marketing Manager said. “The versatility of this stunning neutral carpet is never more evident than in this project. Where each room varies in colour, style and artwork, this wool carpet clearly holds its own.” Godfrey Hirst is also one of the oldest Woolmark Interiors licensees, gaining certification in 1968. A mark of quality assurance, customers know that products stamped with the Woolmark logo are made from high-quality pure new wool. “We have had a long-standing relationship with The Woolmark Company and it’s a relationship which we value highly. We believe the Woolmark logo has very high customer appeal and that’s why we are proud to display the logo on all residential and commercial products,” Mr Harrison said. MORE INFORMATION www.godfreyhirst.com.au A Godfrey Hirst Woolmark-certified wool carpet at the Ovolo Hotel at Woolloomooloo Wharf. PHOTO: Nicole England
In the Shops - September 2017