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Beyond the Bale : September 2017
OFF FARM 27 Atertiary education initiative that launched as a pilot program last year in India will officially kick off again this month, giving tertiary students in India the opportunity to design an outfit made from Australian Merino wool and connect with key representatives from the textile and fashion industry. The program, called Wool Runway, was initiated by AWI’s Education Extension team last year to inspire emerging fashion designers to work with Australian Merino wool and educate the next generation of consumers. Three of India’s leading fashion universities – National Institute of Fashion Technology, Pearl Academy and National Institute of Design – will once again take part in the program, this year expanding to engage 15 campuses across the country. Similar to last year’s award, students will have the opportunity to win an internship with a leading retailer, designer or media outlet. “The students thoroughly study the wool fibre and use it to its full potential which directly reflects in their quality of work,” explained AWI Country Manager India, Arti Gudal. “We constantly endeavour to unleash budding design talent and bring them to the forefront as they explore the infinite possibilities of working with Merino wool. We are happy that Wool Runway has done just that and been a nurturing and innovative platform for students of this new generation. It has been an exciting journey right from the beginning and we are so happy to have industry leaders and designers support Wool Runway.” 2016’S COMPETITION During last year’s competition, 450 participating students attended a Wool Appreciation Course and were also given the opportunity to discover The Wool Lab sourcing guide and its themes. Seventy of the students took part in the competition, submitting a design statement, mood board and five sketches of wool looks. Eighteen finalists were then chosen to make their hero look, with fabric kindly provided by Raymond Fine Fabrics, and present it at a star-studded fashion show in Mumbai in front of a judging panel made up of industry leaders and influencers. A key highlight of the awards night was an exclusive fashion show held by the House of Raymond, which included its made-to-measure, ready-to-wear and fine fabrics ranges. Celebrated youth icons and showstoppers Shravan Reddy and Ruslaan Mumtaz were sent down the runaway for Raymond, designed by Dhruv Vaish. “Wool Runway has been a truly educative platform for students to challenge their designing ability and further their horizon by working with a fibre like Merino wool,” said Raymond Limited President (Textiles) Sudhanshu Pokhriyal. “The effort that the winners have put into their designs is truly commendable. Their innovative designs have captured the essence of Merino wool and its adaptability. Innovation is a core value that we always support and I’m glad that Raymond has once again been a part of an enriching experience.” CONNECTING INDIAN FASHION STUDENTS WITH WOOL Following last year’s inaugural Wool Runway design competition, tertiary fashion students in India once again have the opportunity to take part in this AWI initiative that connects the students with industry leaders whilst working with wool. Last year's winning design of Ankit Kajla. Renowned fashion designer Troy Costa, actress Vaani Kapoor, second runner-up Miloni Kothari, winner Ankit Kajla, AWI Country Manager Arti Gudal, second runner-up Apoorva Wadhwa, first runner- up Kavya doultani.
In the Shops - September 2017