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Beyond the Bale : September 2017
26 OFF FARM JAPANESE GRADUATES DISCOVER THE BENEFITS OF AUSTRALIAN WOOL Continuing to foster the development and education of emerging fashion designers in important markets for Australian wool, AWI has partnered with the prestigious Bunka Fashion Graduate University (BFGU) in Japan to put wool in the hands of its student design talent. BFGU is the first professional graduate fashion university in Japan. Students at BFGU were treated to a Wool Appreciation Course by AWI as well as a presentation by former International Woolmark Prize menswear finalists Agi & Sam. Promotional collateral was also promoted around campus, highlighting AWI activities and the versatility of wool. During the Bunka Fashion Graduate University Fashion Week in February, AWI In collaboration with AWI, Japanese student designers from a leading fashion university in Japan earlier this year created graduate collections using Merino wool, with one lucky student given the opportunity to visit a wool-growing property in Australia. Twelve Italian students of Creative Knitwear Design had the opportunity to create Merino wool yarns and outfits earlier this year, which were then showcased at the Pitti Filati trade show for knitting yarns and knitwear in Florence in June. The students, from the Accademia Costume & Moda (Academy of Costume and Fashion, in Rome), drew inspiration from the latest edition of The Wool Lab, which is AWI’s definitive seasonal guide to the best wool fabrics and yarns commercially available on the market. Collaborating with some of Italy’s most prestigious knitwear and yarn companies also sponsored the Next Generation Award, with students encouraged to incorporate Australian Merino wool into their graduation collections. AWI organised for Japanese suppliers to provide wool fabric for students to create their collections. The judging panel chose Kenta Nishimura as the winner, praised for his thinking behind how to use Merino wool along with his bold and creative design that maximised the inherent benefits of the natural fibre. VISIT TO AUSTRALIA Kenta was awarded a trip to Australia, where he met with key AWI staff to further broaden his knowledge of wool, and visited Ian, Pam and Austin McLennan’s property ‘Connen Hill’ in the Goulburn district of NSW to discover the source of the fibre. Kenta was very impressed with the visit and now has a strong will to be an ambassador for wool to help others to know the benefits and origin of the fibre. “It was a precious opportunity for me to see the wool-growing and shearing process at the farm, because until our recent wool education at university I had never looked at sheep as a source of wool fabric or wool textile; when I was designing clothes, I saw wool only in the form of yarn or fabrics,” he said. “I think it is important to know the provenance of wool and the production process. Many Japanese designers can distinguish wool, cotton or silk, however they don’t necessarily know where they come from.” MORE INFORMATION www.woolmark.com and with the technical support offered by knitting machine manufacturers Stoll and Shima Seiki, the degree has been created for young designers interested in focusing on knitwear design and innovation. Participants also had the unique opportunity to create new yarns working directly in the factory of Zegna Baruffa Lane Borgosesia – a world leader in the production of fine yarns for top-quality knitwear, and large buyer of Australian Merino wool. The Wool Lab Autumn/Winter 2018/19 edition was brought to life by the students, who created 12 innovative outfits using 100 per cent Merino wool yarns. As well THE WOOL LAB INSPIRES ITALIAN STUDENTS’ KNITWEAR DESIGNS The latest edition of AWI’s The Wool Lab was brought to life at the Pitti Filati trade show via a fashion show at which Italian knitwear students presented 12 innovative knitwear designs made from 100% Australian Merino wool yarns. as being showcased at a fashion show at Pitti Filati, the garments were on display at Zegna Baruffa Lane Brogosesia’s stand during Pitti Filati. The fashion show in which the garments featured was promoted and organised by the Fondazione Pitti Immagine Discovery together with the Accademia Costume & Moda fashion school and the Italian fashion archive Modateca Deanna, in collaboration with AWI and the Max Mara and Avant Toi fashion brands. MORE INFORMATION www.woolmark.com www.pittimmagine.com Three of the 100% Merino wool knitwear designs inspired by AWI’s The Wool Lab, on show at the Pitti Filati trade show in Florence, Italy, in June. PHOTO: Proj3ct Studio Kenta Nishimura at Bunka Fashion Graduate University in Japan in February with his winning collection made from Merino wool.
In the Shops - September 2017