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Beyond the Bale : September 2017
OFF FARM 23 The Range Rover Velar, the highly lauded fourth member of the Range Rover family, will soon land on Australia’s shores, and the car’s interior furnishings - developed with Danish technical fabric specialists Kvadrat - are available with a wool blend fabric. Unique to the SUV segment, the Velar offers what Land Rover calls a ‘Premium Textile’ as an alternative to leather in the creation of a contemporary and beautifully crafted interior. “Our collaboration with Kvadrat couldn't have been more appropriate. Kvadrat shares Land Rover's ethos and desire to continually innovate, to offer more curated customer choice and to define the future of luxury materials in our respective design industries,” said Land Rover Colour and Materials Chief Designer, Amy Frascella. Kvadrat worked closely with Land Rover to develop the unique and luxurious wool blend upholstery. This material has been designed and created to meet Land Rover’s leading standards for premium appearance, comfort and durability. “Land Rover approached us to do a textile for the Velar – a textile that should fit the very high-tech interior but that should also bring some warmth into the interior, and of course there were a lot of requirements in terms of quality, a lot of demands for durability, but finally we ended up with the right composition with the right blend of wool and polyester,” said Kvadrat’s Head of Design Management, Charlotte Bastholm Skjold. “It’s really a breakthrough that Land Rover has introduced a car where you have a textile with a wool blend. It’s not normally used in the car industry. “The fact that you have wool in it gives it very nice properties: it’s a natural material, it’s biodegradable, it’s renewable, and if it’s very hot then you will stay cool, and if it’s very cold then you’ll actually have the warmth and the comfort of this textile. So this of course is really premium because of the benefits of the wool and also the look and feel that it gives. “What Land Rover has tried to do is really take elements of your living room, where you feel warm and comfortable, into the car; and I really see that’s a tendency that we will see coming more and more.” MORE INFORMATION www.landrover.com www.kvadrat.dk WOOL INTERIOR IN NEW Land Rover’s new Range Rover Velar is available with an innovative wool blend interior which Land Rover says is the first ever non-leather premium interior option on a volume- manufactured model. The wool blend interior of the Range Rover Velar. The new Range Rover Velar. Land Rover Colour and Materials Chief Designer, Amy Frascella with Kvadrat CEO Anders Byriel showcasing to the press the interior of the Velar at Milan Design Week. “Together [Land Rover and Kvadrat] are bringing high-end interior feel and quality into the premium automotive segment,” said Kvadrat CEO Anders Byriel. RANGE ROVER VELAR
In the Shops - September 2017