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Beyond the Bale : September 2017
22 OFF FARM Amajor focus of AWI’s Fibre Advocacy program is validating and communicating the health and wellbeing benefits of wool products. One of these benefits is skin health and specifically the therapeutic effect that wearing superfine Merino wool has on eczema. This has been an area in which AWI has been undertaking research since 2011, in relation to both infant and adult sufferers of eczema in Australia. In a significant development, the results of an AWI-funded study at the Murdoch Childrens Research Institute (MCRI) in Melbourne were earlier this year peer reviewed and published in the British Journal of Dermatology. Journals such as the British Journal of Dermatology that use peer review enjoy an excellent reputation and are trusted by experts in the field. The study challenged generalisations that wool was to be avoided by children with eczema and concluded that traditional management guidelines for eczema should be modified to include superfine Merino wool as a recommended clothing choice. “With eight per cent of consumers not buying wool because they think it is itchy, it is important to challenge these myths and champion wool’s therapeutic benefits,” explains AWI CEO Stuart McCullough. “By sponsoring these clinical trials and publishing the findings in credible peer-reviewed medical journals, we aim to increase the demand for superfine Merino wool products, not only amongst eczema sufferers but also the wider population.” AWI is in the process of broadening the The scientific credentials of superfine Merino wool’s benefits for eczema sufferers have been established through publication of a clinical study of infants, in the high-ranking peer-reviewed journal the British Journal of Dermatology. RECOGNITITON FOR THE THERAPEUTIC BENEFITS OF SUPERFINE MERINO WOOL The daughter of Rheannan Williams was one of the infants that took part in the AWI-funded study that has now been published in the British Journal of Dermatology. With an increasing amount of evidence championing the health and wellbeing properties of wool, Australian bedding brand and Woolmark licensee MiniJumbuk recently released a range of new products – including fleeces for beds and wheelchairs, as well as a chair cushion – targeting hospital patients, wheelchair users, or simply office workers who spend much of the day sitting on a chair. The MiniJumbuk Hospital Wool Fleece has been designed to help minimise pressure, alleviating pain from sore spots and reducing the risk of bedsores or pressure ulcers. Made from extra-thick Australian wool pile, MiniJumbuk says it provides exceptional comfort as each wool fibre acts like a spring to lift and support the body while you sleep. As an added benefit, the products are also fully machine washable. “A wool fleece can help minimise pressure, spreading and more evenly distributing weight around ‘at-risk’ areas,” explains MiniJumbuk CEO Darren Turner. “Being highly absorbent, wool draws moisture away from the body, keeping surrounding skin dry and comfortable and helping the patient to maintain a consistent core temperature.” Designed to provide extra padding to a bed, the MiniJumbuk Hospital Wool Fleece ‘Bed Cover’ is also suitable for use in a chair or on the floor. Measuring 150cm in length, the fleece can be positioned to relieve pressure from the shoulders to the ankles. MiniJumbuk says the ‘Wheelchair Cover’ will ease stress on the back and coccyx, while remaining firmly in place with its strong elastic strap. Light, transportable, and perfect for travellers, the ‘Chair Cushion’ will provide a comfortable pad to help alleviate discomfort wherever it is required. MORE INFORMATION www.minijumbuk.com.au MiniJumbuk’s new Hospital Wool Fleece has been designed to reduce the risk of bedsores and alleviate pain, particularly for hospital patients and wheelchair users. MINIJUMBUK’S HOSPITAL WOOL FLEECE MiniJumbuk recently released a range of Hospital Wool Fleece products – including covers for beds and wheelchairs, as well as a chair cushion. environmental and demographic reach of this research and commenced a study of superfine wool’s benefits for children and adults in the USA (Louisville, Kentucky) earlier this year. It will conclude mid-2018. To further advocate this message, AWI’s in-house videography and marketing team has produced an animated video to explain how and why superfine Merino wool is good for the skin. It will be promoted globally to relevant medical associations, along with a fact sheet explaining the studies and their findings. MORE INFORMATION The published article can be downloaded free from www.onlinelibrary.wiley.com
In the Shops - September 2017