HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2017
OFF FARM 17 American clothing brand Taylor Stitch set out to change the way clothes were made. The brand grew in a short amount of time, and their customers range from the urban commuter to active folk, at home riding the city’s subway during the week and trekking a mountain come the weekend. The company is this month releasing a new line of clothing – CIVIC – for the urban dweller, that effortlessly follows you through the most demanding of city commutes, be it by bike, foot or bus, into the office, and out on the town. Every CIVIC garment is made from Australian Merino wool or Merino wool blends, with the label actively encouraging and supporting sustainable travel as a means to healthier lives, stronger communities, and a thriving environment for generations to come. “I had never really tried it [Merino wool]; I bought three pieces and wore those pieces for two weeks straight. I became an advocate. CIVIC DIRECTOR, ERIK JOULE “CIVIC is effectively a new brand which was launched and validated under the Taylor Stitch umbrella,” explains CIVIC director Erik Joule. “I pitched it about 18 months ago to Taylor Stitch and they offered to let my partner and I use the workshop to validate it and potentially launch it. We did so and because of its success – via customer votes – are launching it full-blown in September.” It was as a backpacker in 2005 that Erik first encountered the naturally inherent benefits of Merino wool. During a hiking trip throughout New Zealand, Erik was advised to purchase some Merino wool apparel for the hike. “I had never really tried it [Merino wool]; I bought three pieces and wore those pieces for two weeks straight. I became an advocate. “I have worked on sustainable initiatives with apparel companies since the late-1990s and Merino is not only sustainable but holds so many qualities, from moisture wicking to cooling and never really smelling bad, let alone the durability of the fibre. I became fascinated with the concept of natural performance. “In 2006 I saw [Icebreaker founder] Jeremy Moon speak at TED and I was energised. I chose Merino wool because I believe that for performance it is quasi-perfect: engineered by nature and enhanced by humans.” Erik was connected to the Americas team of AWI’s subsidiary, The Woolmark Company, to assist across a gamut of areas including sourcing, production, brand launch, digital marketing and product innovation – the latter leading CIVIC to stock a range of Mercerized Merino T-shirts and become one of the first American brands to stock apparel crafted from the innovative water and wind resistant Merino wool OptimTM fabric. With AWI’s assistance, San Francisco-based apparel company Taylor Stitch has combined the natural benefits of Australian Merino wool with the latest technical innovations to create its new CIVIC range of clothing designed for the urban commuter. CIVIC The Mercerized Merino T-Shirt from the CIVIC collection by Taylor Stitch. The mercerisation process creates a smoother wool fibre surface and improved comfort especially in next to skin products.. A Merino wool jacket being released this month by US brand Taylor Stich as part of its new CIVIC collection. This innovative jacket is made from the water and wind resistant OptimTM fabric that was originally developed by the AWI-supported Wool Development Centre. Also pictured are Merino blend chinos. PRIDE “Woolmark has been inherent to our success; we are very small and they have given us tremendous resources and knowledge.” Officially launching this month, CIVIC will stock a range of performance menswear items including chinos, shorts, shirts and jackets. MORE INFORMATION www.taylorstitch.com
In the Shops - September 2017