HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2017
TRICKLE DOWN The involvement of the world’s leading fashion designers with Australian Merino wool is extremely important because of their enormous influence in setting global trends. What we see on the world’s catwalks this year quickly makes it into the mainstream fashion sector. The broader fashion industry looks to designers for the latest trends; their work with fabrics like Australian Merino wool has a trickle down effect that should not be underestimated. INTERNATIONAL WOOLMARK PRIZE EXPLAINED The winning collections are stocked in 10 program retail partners, some of the world’s most prestigious department stores and boutiques. The program’s 384 alumni are imbued with a love of wool which often translates into wool-rich collections. MEDIA The interest in the International Woolmark Prize from the global fashion and consumer media has been enormous. $169 million 129 million 165 per cent Full impact in editorial value (earned media) has been generated across traditional channels (magazines, newspapers). people reached across social media (Facebook, Instagram, Twitter and YouTube) in 2016/17. increased in social media engagement in 2016/17 from the previous year. has been made in the media by having high profile partners such as Victoria Beckham and Vogue Magazine. INFLUENCE TRICKLE DOWN MIDDLE MARKET AFFORDABLE LUXURY RETAIL BRANDS MASS MARKET HIGH STREET RETAILERS HIGH END FASHION LUXURY DESIGNERS AND PREMIUM BRANDS OFF FARM 13 RETAILINNOVAT IONS
In the Shops - September 2017