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Beyond the Bale : September 2017
Every year, up to 70 designers develop and present the most innovative designs, made from at least 80% Australian Merino wool. The International Woolmark Prize is designed to generate long-term incremental demand for Australian Merino wool by increasing the knowledge of and lifetime loyalty to the fibre amongst the competition’s designers and alumni around the globe. Furthermore, the phenomenal interest in these awards from fashion communities and media globally is helping put wool back on the agendas of a broader range of fashion designers, manufacturers, brands and retailers, and consequently into retail stores for consumers to purchase. INTERNATIONAL WOOL MARK PRIZE EXPLAINED The designs from regional winners are judged by some of the most famous and respected authorities on fashion, and presented in front of the world’s media. 384 designers from 65 countries have received an extensive wool education from product development to sourcing, including: The Wool Lab, Wool Appreciation Course, Trade Partner Program and Mentoring. 12 OFF FARM WO OLEDUCATIONINTE RNAT IONALFINALSRETAILINNOVAT IONS
In the Shops - September 2017