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Beyond the Bale : September 2017
8 OFF FARM Jenna will begin her run from the South East Cape of Tasmania, and cover in excess of 4,500km to finish four months later at the tip of Cape York. Having had her first taste of endurance events in 2012 when she walked 435km across the Simpson Desert, she has since finished two 250km ultra marathons, and had a crack at a few more just for good measure. So she has an appreciation of the challenge in front of her. However the run is not just a personal challenge for Jenna, there is also an important reason for the run, and one that is close to her heart. Along the way Jenna will be raising awareness of bowel cancer in the communities that she passes through, as well as online through social media platforms. She has called her run ‘Running for Bums’ and is fundraising for Bowel Cancer Australia. “Bowel cancer is the second biggest cancer killer in Australia, and not enough people are talking about it,” Jenna said. With early detection, more than 90% of bowel cancers can be successfully treated, yet less than 40% are found early enough. “This is why knowing your personal risk factors, understanding the symptoms, and subsequent early detection is so important. Not enough people have the conversation about bowel cancer, most likely as a result In February 2018, Jenna Brook from Birdsville in far west Queensland will begin an epic run traversing the length of Australia – all while being dressed in Australian Merino wool apparel from Merino Country. of embarrassment and stigma, and this must change.” As someone who loves to be active and get outside, Jenna will also be spreading the message of how moving and keeping active can play an important role in the fight against bowel cancer. MERINO COUNTRY Jenna, whose family run organic beef properties in Queensland’s far west, is delighted that she is being sponsored in her running challenge by activewear and underwear company Merino Country, whose origins are also in outback Queensland. An extension of the family Merino wool enterprise, Merino Country was established in 1993 to vertically integrate the supply and production chain from the raw fleece through to the end product. The business was originally based on ‘Clareborough Station’, outside of Richmond in North West Queensland but is now based between Brisbane and the Gold Coast. “I am so excited that the legends from Merino Country have come on board with Running for Bums, and that together we will be showing the world just how good Australian Merino is, and how practical it is to run in,” Jenna said. RUNNING FOR BUMS “With 4,500km to run, walk and shuffle during Running for Bums, there was no way I was going to be layered in polyester from top to toe. I couldn’t imagine having my body caked in a synthetic fibre, stinking after just a few hours and leaving my skin gasping for air at the end of the day. I just couldn’t let that happen. “Merino Country’s products have successfully managed to keep me warm when I was a bit chilly, and cool when the temperature got turned up in outback Queensland. They saw me through a 50km ‘adventure’ race with no chafing issues, and are fantastic to do yoga in. I’m very confident that they’ll serve their purpose on the run to keep the sun off my skin, allow my body to breathe, wick sweat away, as well as defeat the mortal enemy; chafe. No one likes chafe. “As far as I’m concerned, Merino Country’s high-quality products are a testament to the hard work of the team behind the scenes, and for me personally I now seek out my Merino Country products every day, and am guilty of pulling them out of the washing basket to wear over and over again.” Merino Country uses 100% Australian grown Merino wool and its fabrics are knitted and dyed in Australia. All garments are sewn in its own factory in Queensland, employing local people and supporting its community. As well as activewear, the company’s product range (for men, women and children) includes its famous Wundies – wool undies & bras – thermals, travel clothing and Bare Belly Joe kids gear. As well as retail customers, Merino Country supplies Merino products to the Australian Defence Force, the Australian Antarctic Division and Victoria Police. Their products are available to purchase online at www.merinocountry.com. MORE INFORMATION www.runningforbums.com.au www.bowelcanceraustralia.org Tel: 1800 555 494 www.merinocountry.com The enormity of Jenna’s challenge beginning to sink in! Don’t worry, Jenna, you’re wearing Merino wool; that’ll pull you through! Jenna Brook wearing Merino Country apparel while out training near Birdsville for her epic run up Australia next year.
In the Shops - September 2017