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Beyond the Bale : September 2017
OFF FARM 5 AWI has teamed up with major Indian sportswear company Zeven to develop polo shirts made from 80% Merino wool as travel gear for the Royal Challengers Bangalore (RCB) cricket team. One of the more consistent and successful teams of the Indian Premier League, the RCB is captained by Virat Kohli and has tremendous international star power in Chris Gayle, AB de Villiers and our own Shane Watson. The team is coached by New Zealand’s ex-captain Daniel Vettori. “We aim to cement Merino wool’s position in the activewear market by collaborating with brands and manufacturers that look to push boundaries across the wool supply chain,” said AWI Country Manager India, Arti Gudal. “As well as being the official kit sponsor for the RCB, Zeven has truly explored Merino wool’s potential by creating the polo shirts. Being a natural fibre, it is the perfect addition to the activewear and sportswear category which is a core proposition for the brand this year. AWI will continue its collaboration with Zeven.” Some of the biggest names in cricket have donned Merino wool polo shirts in a collaboration between AWI, Indian sportswear brand Zeven and the Royal Challengers Bangalore IPL team. Shane Watson, AB de Villiers, Virat Kholi and Chris Gayle wearing their Merino wool polo shirts, developed by AWI and Zeven World, at the recent ten-year celebration of the Royal Challengers Bangalore cricket team in the Indian Premier League. MERINO PUSHES THE BOUNDARY FOR ZEVEN “It makes me enormously proud to be both a Wallaby and a woolgrower, two things that I only ever did for the love of it. There were a lot of blokes when I played that came from country areas, some of the top players. I was a Wallaby for 10 seasons but for over 50 seasons I’ve been a woolgrower, and that makes me feel very privileged!” JIM LENEHAN “Merino wool and rugby are both very big parts of our community and always have been. To know that something you put your life into producing is now going into a product that supports the Wallabies is a pretty good feeling.” MURRAY DYMOCK Zeven's mission is to transform sports in India by making active sport an integral part of Indian life – and sells gear for the gym, running, tennis, football, lifestyle and cricket. Zeven Category Head - Apparel, Nikhil Muthanna, said choosing Merino wool as the fabric for the RCB travel kit came naturally. “We believe Merino wool is an amazing fibre that can be used for outdoor apparel. It manages moisture better than cotton, is smarter than synthetic and comfortable in any weather condition. Being a high- performance fibre, naturally safe and environmentally friendly, it also helps in controlling odour build-up and is breathable, making it a great choice for manufacturing apparel for athletes. “We at Zeven are focused on developing functional, comfortable and affordable sportswear for men and women. As a part of our process we are also committed towards giving back to the environment by designing and manufacturing sustainable and environmentally friendly products.” Jim Lenehan of Australia in action against South Africa at the SCG in Sydney in June 1965. Jim scored a try for the Wallabies in their 18-11 over the Springboks in front of a 46,000 crowd. Jim is now a woolgrower at Junee in the Riverina region of NSW. PHOTO: News Ltd/Newspix Woolgrower and Boorowa ‘Goldies’ Rugby Club member Murray Dymock, with his daughter Millie, five, at ‘West Killanear’ at Boorowa in the South West Slopes of NSW. PHOTO: Kirsten Frost
In the Shops - September 2017