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Beyond the Bale : June 2017
ESMOD’s story began in 1841 when it opened as the world’s first school of fashion design in Paris. In 1984, ESMOD JAPON was founded and it now has branches in Tokyo and Kyoto. Its alumni include many leaders in Japanese fashion design. AWI’s subsidiary The Woolmark Company has recently organised workshops at ESMOD JAPON to provide students with insights into the production pipeline of Australian Merino wool – from fibre to garment – and detail the unique attributes and performance benefits of wool and wool products. The Woolmark Company is also on the jury of the students’ annual graduation show and gave advice and feedback to the graduating students on techniques of using wool. Wool fabrics from a Woolmark licensee were donated to the students to produce their collections. The Woolmark Company also recently supported a visit to Japan by British designer duo and International Woolmark Prize 2015/16 finalists Agi & Sam, and organised In the northern hemisphere, more than 150 Turkish students recently attended a Naturally Inspiring seminar in Istanbul, learning about wool in sports, bedding and fashion markets. It was opened by the Ambassador of Australia in Turkey, James Larsen, with speakers including adidas Senior Director – Running Apparel, Craig Vanderoef, and International Woolmark Prize alumni. Many students commented that before the seminar, they were unaware of wool’s trans-seasonal benefits. “Prior to attending the seminar, I had only known wool for winter, but now I wish to experience the use of wool in summer as well,” said Marmara University student Duygu Bankoglu. “This seminar proved to me that wool has a very wide range of uses.” AWI collaborates with the Japanese branch of international fashion design and business institute ESMOD to encourage its students to use wool in its designs, now and in the future. INSPIRING YOUNG DESIGN TALENT IN JAPAN a session for students at ESMOD JAPON in which the designers imparted their knowledge and experience of wool in fashion design. Miyuki Takamatsu of ESMOD JAPON said, “We are very pleased that ESMOD JAPON has created such a strong partnership with The Woolmark Company and are jointly supporting young design talents. By further strengthening our partnership in the future, I expect that we will be together producing the next stars of the fashion industry.” Samuel Cockedey, AWI Country Manager Japan said, “The cooperation with ESMOD JAPON enables us to have special opportunities to deliver valuable knowledge to the students about the uniqueness and attractiveness of wool. We are delighted to provide inspiration to the young talents who are anticipated to play important roles in the fashion scene.” AWI arranged wool fabrics to be donated by a Woolmark licensee to ESMOD students for their graduation collections. The seminars bring together an expert panel of speakers from AWI and industry professionals working with wool, such as fashion designers, product buyers, creative directors and fabric suppliers – each bringing to the mix their own career journey and assisting AWI nurture the future talent of the wool industry. Turkish students at the seminar in Istanbul using virtual reality headsets to see what life is like on an Australian Merino wool-growing property. Students at Curtin University and Perth TAFE listening to Lukas Vincent of fashion label Ex Infinitas. 40 ESMOD students attended a Wool Education Course presented in Tokyo by AWI. OFF FARM 29
In the Shops - September 2017