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Beyond the Bale : June 2017
Amanda Michael (‘Carriewerloo Station’, Port Augusta, SA) LoveMerino (Glenwood Merinos, Wellington, NSW) Lucy Shorter (‘Boola’, Burren Junction, NSW) Godfrey Hirst www.godfreyhirst.com Country Road www.countryroad.com.au Rodd & Gunn www.roddandgunn.com Sportscraft www.sportscraft.com.au Azulant Akora (fashion label, Perth, WA) Tracey Kruger (Penshurst, Vic) Rodd & Gunn (featuring Geelong’s Tom Hawkins) Woolgrowers, brands, consumers – they all had the chance to celebrate Wool Week on social media using the #woolweek and related hashtags. Here is a small example of some of the images posted. WOOL WEEK ONLINE #WOOLWEEK As well as promoting their wool products in their ‘bricks and mortar stores’, brands and retailers also participated in Wool Week online via social media and their websites which provided consumers with direct links to wool products to purchase online. Here is a small example of some of the retailers’ online promotions. OFF FARM 9