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Beyond the Bale : June 2017
GAME, SET, MATCH Rafael Nadal during the filming of the Tommy Hilfiger campaign. TO NADAL AND MERINO WOOL SYDNEY SWANS DRESS TO IMPRESS IN FARAGE “We’re extremely pleased to partner with such an authentic brand like Tommy Hilfiger, and one which prides itself on quality and attention to detail,” said AWI CEO Stuart McCullough. “The three suits as part of the THFLEX collection perfectly represent the innate versatility of Merino wool, and marry together the traditional craft of fine tailoring with attributes more commonly found in performance garments such as the flexibility to move.” The campaign had strong digital support, with Tommy Hilfiger running a series of ‘fun wool facts’ on its social media channels, including: “Crafted from finest Australian wool, THFLEX suits are certified by The Woolmark Company, which provides a mark of quality. Naturally elastic and crease resistant, wool is the original all-natural, high-performance fabric”. Tommy Hilfiger is one of the world’s most recognised premium designer lifestyle groups. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in more than 115 countries and more than 1,600 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were US$6.5 billion in 2015. The three innovative Woolmark-certified suits which are designed to provide a sophisticated look with a relaxed ease and comfort are: THE PERFORMANCE SUIT Crafted from 97% stretch wool for ultimate liberation of fit. Unconstructed and unlined, with mesh detailing and pants with a jogger- inspired elasticated waistband. THE ULTRA-LIGHT SUIT Ultra-light 65% wool-cotton blend, this fully- lined suit jacket weighs less than a shirt. Micro-geo jacquard lining, with grosgrain signature stripe tape details. Sydney Swans players Dane Rampe, captain Josh Kennedy, Luke Parker and Kieran Jack. The latest campaign from Australian tailor and new Woolmark licensee Farage – which is an official sponsor of the Sydney Swans – showcases the agility of the AFL players teamed with the performance benefits of Merino wool. THE TRAVEL SUIT 100% wool with natural stretch finishing in 3D knit-style texture. Fully lined and wrinkle free, with lightweight construction. MORE INFORMATION www.tommy.com Anew campaign from Australian label Farage sees leading AFL players from the Sydney Swans running through Sydney’s CBD dressed to impress. Swans captain Josh Kennedy and team- mates Dane Rampe, Luke Parker and Kieran Jack suit-up to promote the latest range of Farage’s Micro Weight collection, with the campaign highlighting similarities between the performance abilities of these star players and the technical attributes of Merino wool. “The campaign is very focused on the performance of wool,” explains Farage owner/ designer Joe Farage. “The Micro Weight suits are lightweight in construction – about half the weight of a traditional suit – resistant to wrinkles and water, and are perfectly suited to the man on the run.” Farage’s relationship with the Sydney Swans started eight years ago, when the brand was approached to design suits for all staff and players. “We then became their official sponsor four years ago, and now all Swans staff and players are dressed in Farage. The Swans are so proudly Sydney and with Farage being intrinsically Australian, it’s so important for us to align with other like-minded, iconic Australian brands. AFL players are also the perfect fit for Farage suits; with their athletic build they epitomise the modern-day man.” Farage is the latest brand to join the Woolmark licensing program, gaining Woolmark certification across its range of men’s suits. “For us, Woolmark is all about heritage and authenticity, and it is the most significant like-minded Australian brand with global reach,” says Joe. “Its focus on quality aligns to us and what I love most is its rich history and provenance.” MORE INFORMATION www.farage.com.au OFF FARM 5
In the Shops - September 2017