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Beyond the Bale : June 2017
4 GAME, SET, MATCH Rafael Nadal wearing one of the Woolmark-certified suits in marketing from the Tommy Hilfiger campaign. AWI has partnered with Tommy Hilfiger for its latest THFLEX campaign, as part of the high-end brand’s Tailored Collection for Spring/Summer 2017. Tennis ace Rafael Nadal returns as the face of the collection, who for three seasons has fronted the THFLEX campaign. The current campaign takes suiting to innovative new heights, unveiling three lightweight, high- performance, Woolmark-certified suits that are perfectly tailored to move and invites consumers to ace the everyday. “Woolmark sets the gold standard for luxury wool and their innovative fabrics blend comfort and flexibility with the modern, sophisticated feel of Tommy Hilfiger Tailored,” said Tommy Hilfiger. “We are honoured that Nadal continues to partner with our brand. He is an amazing athlete and the THFLEX suits perfectly reflect his modern and effortless approach to style.” The THFLEX collection is both wrinkle-free and lightweight, naturally elastic and highly breathable, making it perfect for those on the go and celebrates Tommy Hilfiger’s long history of weaving athletic influences into their designs. A billboard at Frankfurt Airport in Germany, in situ 2-29 May, in a location that receives traffic of 3.2 million people per month. There were similar billboards at the airports in Barcelona and Madrid in April, Amsterdam in May and Paris Charles de Gaulle during the Roland-Garros tennis tournament 28 May-11 June. Tennis ace Rafael Nadal fronts Tommy Hilfiger’s latest campaign, stepping out in three Woolmark-certified suits crafted from Australian Merino wool. 4 OFF FARM