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Beyond the Bale : June 2017
36 MERINO LIFETIME PRODUCTIVITY PROJECT 18 COUNTRY ROAD WINTER CAMPAIGN View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB EDITOR Richard Smith E firstname.lastname@example.org CONTRIBUTING WRITER Lisa Griplas E email@example.com Australian Wool Innovation Limited A L6, 68 Harrington St, The Rocks, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 E firstname.lastname@example.org W wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com Beyond the Bale is published by Australian Wool Innovation Ltd (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Australian wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Editor. DISCLAIMER To the extent permitted by law, Australian Wool Innovation Ltd excludes all liability for loss or damage arising from the use of, or reliance on, the information contained in this publication. The Woolmark symbol is a certification mark registered in many countries. © 2017 Australian Wool Innovation Ltd. All rights reserved. ADVERTISING SALES Max Hyde, Hyde Media Pty Ltd P 03 5659 5292 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN 1447-9680 FRONT COVER Tennis ace Rafael Nadal fronts the latest AWI- supported marketing campaign by premium apparel brand Tommy Hilfiger, stepping out in three Woolmark-certified suits crafted from Australian Merino wool. See page 4. GD2457 WOOL.COM To subscribe to the free monthly AWI e-newsletter for woolgrowers, and the weekly wool market review e-newsletter, visit www.wool.com/subscribe twitter.com/woolinnovation youtube.com/AWIWoolProduction wool.com/podcast WOOLMARK.COM MERINO.COM facebook.com/TheWoolmarkCompany twitter.com/woolmark instagram.com/TheWoolmarkCompany youtube.com/TheWoolmarkCompany AWI INVESTMENT STRATEGIES Marketing Business Services Sheep Production Woolgrower Services Processing Innovation & Education Extension 4 Rafael Nadal and Tommy Hilfiger 5 Farage suits the Sydney Swans 6 Wool Week Australia 10 Burton and Merino snowboarding 11 XTM’s Merino snow gear 12 ORTOVOX traceability campaign 14 New knitting technologies 15 Australian’s Merino tennis apparel 16 GQ China shoots in Melbourne 16 Wool given the royal treatment 17 Merino wool’s passage to India 18 Country Road’s winter woollies 20 International Woolmark Prize 21 An enduring relationship with wool 22 Smitten with Merino 23 Huntsman on Savile Row 24 Double Rainbouu debuts wool 25 Ten Pieces: ten out of ten 25 Bradford Textile Society awards 26 Japanese set on Aussie wool 27 AEG’s care label project 28 Educating textile students 30 Hong Kong Wool Resource Centre 31 Wool springs into Korean bedding 32 The Truth About Wool national tour 34 Profitable wool in WA’s Wheatbelt 35 MyMobTracker app 36 Merino Lifetime Productivity update 38 Wild dog and fox workshops 39 New Farmer Footrot Tool 40 Breeding for breach strike resistance 42 Treating lice on pregnant ewes 44 New shed an investment in the future 46 Training website to improve shearing 47 Code of conduct woolshed poster 48 Shear-jitsu helps prevent injury 49 Shearing showcased to the public 50 Sophie Huf: Aussie wool handler 51 Making More From Sheep 52 Trends in wool quality discounts 53 Nuffield Scholarships close soon 54 Jackaroo training course to expand 55 Monaro Farming Systems trainee 56 EMI’s stellar run continues 57 Merino segment continues its rise 58 An insider’s view on China 59 Market insights from Stuart Ford 60 Woolgrower trip to China 62 Readers’ photos ON-FARM OFF-FARM www.wool.com/btb
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