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Beyond the Bale : March 2017
AWI’s subsidiary The Woolmark Company has partnered with renowned fashion designer Raf Simons, with Australian Merino wool looks sent down the runway at his Autumn/Winter 2017 show during New York Fashion Week Men’s in February. He is the current Chief Creative Officer of American fashion house Calvin Klein, and was previously the Creative Director of French luxury goods company Dior and German luxury fashion house Jil Sander. The Belgian-born designer launched his eponymous label in 1995, staging his first runway show in 1997 in Paris. Fast-forward 20 years, and Raf Simons is one of the world’s most celebrated fashion designers, with Vogue citing him as “the most exciting, the most innovative and ultimately the most important designer working in menswear today”, raising the profile of men’s fashion across the world as he continues to produce seasonal menswear collections for luxury, international consumers. By aligning the Woolmark brand with one of the world’s most respected designers, AWI continues to elevate the Woolmark brand’s positioning in the luxury market as a symbol of not just quality but also relevancy and creativity. “I appreciate that The Woolmark Company encourages brands to come up with innovative ways to work with Merino wool – a material that I love and often use in my own collections,” the designer said. “It feels very natural for me to partner with The Woolmark Company to create something special using the finest wool in the world.” His New York show, held at the contemporary Gagosian art gallery, presented a series of wool looks that paid homage to his new base (‘New York’ was emblazoned across some of the knitwear), having moved to the Big Apple for his new role at Calvin Klein. The collection features fine Merino wool jersey, wovens and knits sourced from some of the world’s best fabric and yarn manufacturers including Manifattura Sesia and Olimpias Group. This partnership marks the beginning of a longstanding relationship in which The Woolmark Company will continue to work closely with and support Raf Simons’ design team with innovations and sourcing of Australian Merino wool. AWI CEO Stuart McCullough said the partnership increases the positioning of Merino wool as the versatile fibre of choice for luxury menswear apparel. “The Woolmark Company prides itself on partnering with designers that continually push the boundaries of contemporary fashion,” Mr McCullough said. “Through our partnership with Raf Simons, one of the industry’s most creative visionaries, we are able to demonstrate the distinct versatility of Merino wool far beyond its traditional positioning in the suiting market. Through his iconic work, Raf Simons will bring a newfound creativity to the world of wool.” PARTNERSHIP WITH FETED DESIGNER RAF SIMONS AWI has partnered with iconic fashion designer Raf Simons, bringing Australian Merino wool to the designer’s Autumn/ Winter 2017 collection and newfound creativity to the world of wool. “Raf Simons is the most exciting, the most innovative and ultimately the most important designer working in menswear today.” Vogue “The Belgian designer, 49, has been exceptionally influential in the realm of menswear — admired by a host of young acolytes for applying the swirl of youthful street culture to luxury fashion.” The Washington Post “Raf Simons brings edge and buzz to New York Men’s Fashion Week.” The Wall Street Journal “The Belgian designer, indisputably the major draw of New York Fashion Week: Men’s, honored his new home with a collection that celebrated the city itself. The city celebrated him right back. International press, top retailers, other designers and celebrities all turned out to welcome Simons.” WWD “A modernist take on American classics, the designer's debut signature collection is sure to thrill celebs and the fashion industry alike.” Pret-A-Reporter “To say that Simons is a god among New York menswear geeks would not be hyperbole.” The Business of Fashion Raf Simons acknowledging the applause after the highly successful launch of his Autumn/Winter 2017 show during New York Fashion Week Men’s PHOTO: Jamie McCarthy. The collection included many Merino wool looks. ACCOLADES FOR DESIGNER RAF SIMONS 20 OFF FARM
In the Shops - March 2017