HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : March 2017
During the recent northern hemisphere autumn/winter season, leading UK retailer and Woolmark licensee Marks & Spencer stocked more than three million wool products. As the largest UK retailer of wool products, Marks & Spencer is a key brand with which AWI’s subsidiary, The Woolmark Company, works collaboratively to help promote wool products. The Woolmark Company has worked with the company for several years, supporting product development, sourcing and marketing to help raise awareness amongst its customers of what wool can offer in terms of natural benefits and value. Collaboration between the two companies continued during the recent northern hemisphere autumn/winter season, with M&S introducing a new marketing campaign in October titled ‘The New Wool Edit’, across print, digital and social media platforms. The campaign was run in 70 M&S stores across the UK at almost no cost to The Woolmark Company other than both product and Woolmark ticket and labelling advice, with the Woolmark logo front and centre in its store windows and across its stores. M&S CEO Steve Rowe says the company has been committed to wool for more than nine decades and in the future will continue to be so. “M&S has been using wool for over 90 years, and throughout this time we’ve strived to keep innovating and expanding our wool offer, from when we introduced wool socks in 1926, to when we brought machine washable wool to the high street in 1972,” Mr Rowe said. “Today we are one of the leading retailers of wool items; this season alone we’ve bought over three million wool products and will use over 3,500 tonnes of wool throughout the year, confirming our commitment to championing wool as a preferred fabric across our collections.” Wool was a key fibre for the 2016/17 autumn/ winter season with M&S offering a wide selection of wool products across its clothing and homeware collections. This included pure wool suits, coats and jumpers – for men and women. M&S takes pride in introducing new wool innovations and styles, and each season continues to innovate and expand its wool offer in response to the needs of its customers. For instance M&S’s Pure Lambswool jumper is machine washable and tumble dryable, and due to popular demand now comes in 20 colour options. The 32 million UK customers who visit M&S stores and its website rely on M&S for quality and integrity, and wool with its natural characteristics of resilience, warmth and comfort is a clear brand fit. In the past two years, M&S has become a Woolmark licensee to emphasise to its customers – via point of sale collateral including swing tickets and labels – the high quality of its wool products. “The Woolmark logo is one of the world’s most recognisable textile symbols, and we are proud to have worked closely with Woolmark for many decades,” an M&S spokesperson said. “We currently use three of their brands on our labels: Pure New Wool, Wool Rich Blend and Wool Blend Performance. “Our recent customer research shows that two out of three of our customers check for the Woolmark logo when purchasing items made with wool. Our customers see the logo as a quality assurance with a guaranteed wool content. Many of our customers consider wool an investment piece; its durability ensures it will last them through the years in style.” M&S was also proud to support the Dumfries House wool conference in September last year, which was organised by The Campaign for Wool and the International Wool Textile Organisation. “M&S is fully committed to supporting HRH The Prince of Wales’ campaign to encourage a greater awareness of the benefits of wool,” CEO Steve Rowe said. MORE INFORMATION www.marksandspencer.com 16 OFF FARM PROMOTING WOOL MARKS & SPENCER AND WOOLMARK the NEW SEASON WOOL JUMPER WITH WOOL £29.50, WOOL RICH TROUSERS £49.50 | COAT WITH WOOL £89, MERINO RICH JUMPER £25, WOOL BLEND TROUSERS £45 | MERINO RICH DRESS £39.50 SELECTED UK STORES & ONLINE. SUBJECT TO AVAILABILITY. JUMPER T386582 , TROUSERS T623514L | COAT T490925, JUMPER T388127, TROUSERS T595017T | DRESS T388180 THE WOOLMARK BLEND SYMBOL IS A CERTIFICATION MARK IN MANY COUNTRIES. £29.50 JUMPER WITH WOOL 23985_PRE_840221_AUTUMN WOOL_DPS_MASTER_297x420.indd 1 13/09/2016 15:24 The latest M&S marketing campaign included window displays, welcome zones in stores and prominent space on its digital channels dedicated to wool.
In the Shops - March 2017