HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : March 2017
High performance 100 per cent Merino wool jackets will be launched to consumers later this year by US-based outdoor apparel company Ibex. The company discovered the water and wind resistant Optim fabric via AWI. Outdoor apparel company Ibex, based in Vermont in the USA, will launch in autumn this year a set of jackets for men and women using OptimTM technology that makes the fabric resistant to wind and water. “We first came across the Optim material at The Woolmark Company’s stand at the 2016 Outdoor Retailer trade show in Salt Lake City,” said Vice President of Marketing at Ibex, Keith Anderson. “The Woolmark team showed our team The Wool Lab and their latest innovations. Instantly, we were impressed with the performance and richness of the Optim fabric. The fact that it is a high-performance woven fabric with weather resistant properties that is made from simply 100 per cent wool blew us away. “The thing that really grabbed our attention about the fabric is that it provides us with a natural alternative – by using the weave structure to create the performance properties instead of the widely-used practices of DWR (durable water repellent) and topical chemical finishes. This water resistance will last the life of the garment and not just 20 washes like DWR and other chemical finishes which break down quickly. “We left The Woolmark Company’s stand with a couple of samples ready to test, and in a cold and wet Vermont winter, we put the samples through a variety of everyday activities – from hiking to skiing and ice climbing. The jackets took a fair amount of abuse in all sorts of weather. From our testers' points of view, the jacket did exactly what it needed to do, it kept everyone dry and allowed moisture vapour to escape without issue, all while allowing the quiet nature of the fabric to be appreciated.” Ibex was founded in 1997 and uses wool as the primary fabric for all its clothing. Its products are available online and at 330 stores across the USA and Canada. The company’s ongoing success and growth is due to its determined passion for building exceptional performance products from select Merino wool and other natural fibres. IBEX PUSHES MERINO TO THE MAX “Ibex has been around for 20 years and we have always focused on wool as the foundation of our lifestyle and performance clothing. Although we concentrate on using fine Merino in the breadth of our range, we utilise a variety of microns to provide additional texture and strength for particular products,” Mr Anderson said. There will be two new Ibex jackets made from the Optim fabric, both for men and women. The Pursuit Shell is mountain- sport inspired and clean cut for athletic endeavours; the Pursuit Trench is urban- focused with a modern and tailored trench style. See the top of the opposite page. “The initial reaction in the market, at trade shows, has been exciting and we can't wait to introduce it to consumers in a few months’ time for the Fall/Winter 2017 season. Beyond that, we will look for more year- round applications for this fabric to live throughout our product range.” MORE INFORMATION www.ibex.com Vice President of Marketing at Ibex, Keith Anderson, wearing the new 100% Mernio jacket: “The initial reaction in the market, at trade shows, has been exciting and we can't wait to introduce it to consumers in a few months’ time for the fall/winter 2017 season.” 10 OFF FARM
In the Shops - March 2017