HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : March 2017
28 NEW STRAIN OF RABBIT CALICIVIRUS 12 INTERNATIONAL WOOLMARK PRIZE View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB EDITOR Richard Smith E email@example.com CONTRIBUTING WRITER Lisa Griplas E firstname.lastname@example.org Australian Wool Innovation Limited A L6, 68 Harrington St, The Rocks, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 E email@example.com W wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E firstname.lastname@example.org Beyond the Bale is published by Australian Wool Innovation Ltd (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Australian wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Editor. DISCLAIMER To the extent permitted by law, Australian Wool Innovation Ltd excludes all liability for loss or damage arising from the use of, or reliance on, the information contained in this publication. The Woolmark symbol is a certification mark registered in many countries. © 2017 Australian Wool Innovation Ltd. All rights reserved. ADVERTISING SALES Max Hyde, Hyde Media Pty Ltd P 03 5659 5292 E email@example.com Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN 1447-9680 FRONT COVER Three-times Tour de France winner and current champion Chris Froome wearing Merino wool apparel (by Rapha) as part of a British GQ magazine feature promoting Merino wool in sportswear. The cycling champion appeared in the feature along with eight other British sports stars wearing Merino, including England cricketer James Anderson. The British GQ feature was an initiative by AWI to help increase demand for Australian Merino wool in the country’s premium sportswear market. See page 4. GD2368 WOOL.COM To subscribe to the free monthly AWI e-newsletter for woolgrowers, and the weekly wool market review e-newsletter, visit www.wool.com/subscribe twitter.com/woolinnovation youtube.com/AWIWoolProduction wool.com/podcast WOOLMARK.COM MERINO.COM facebook.com/TheWoolmarkCompany twitter.com/woolmark instagram.com/TheWoolmarkCompany youtube.com/TheWoolmarkCompany AWI INVESTMENT STRATEGIES Marketing Business Services Sheep Production Woolgrower Services Processing Innovation & Education Extension 4 British GQ features Merino sportswear 6 ashmei: UK sportswear brand 7 Jaggad: Australian sportswear brand 8 ISPO sportswear trade show 10 Ibex: water and wind resistant Merino 11 Development of Optim fabric 12 International Woolmark Prize winners 13 Why AWI invests in leading fashion 14 International Woolmark Prize finalists 16 Marks & Spencer marketing campaign 17 World first event fuses fashion and music 18 China: ‘Her Era, Her Power’ campaign 19 Grown in Australia, Made in India 20 Partnership with designer Raf Simons 21 Lillelam: Norwegian childrenswear 22 Ella Sanders: Australian womenswear 23 New Merino High Court robes 24 Loom to London designer education 25 Wool4School competition 26 Benefits of Merinos in sheep/wheat zone 28 New strain of rabbit calicivirus released 29 New rabbit control videos 30 Rabbit control case study 31 Wild dog trapping success 32 Exclusion Fence Construction Unit 33 72 years of wool classing 34 Pain relief: Frequently Asked Questions 36 Low worm-risk paddocks 38 New research into blowfly genetics 39 National Merino Challenge 40 Foot and Mouth Disease training 41 Emergency animal disease preparedness 42 IWTO 2017 Congress: England 43 2018 World Merino Conference: Uruguay 44 Lifetime Ewe Management training 45 Lamb survival and ewe nutrition 46 Feed On Offer photo gallery 47 Merino’s gross margin growth 48 Shearer and wool handler training 49 World Championships: results 50 EMI continues to perform well 51 Wool prices in historical perspective 52 An insider’s view on China 53 Market insights from John Roberts 54 Readers’ photos ON-FARM OFF-FARM www.wool.com/btb
In the Shops - March 2017