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Beyond the Bale : December 2016
AWI LAUNCHES NEW PODCAST FOR WOOLGROWERS: THE YARN The Yarn is AWI’s new free podcast. In addition to regular communications such as the quarterly Beyond the Bale magazine, monthly e-newsletter, regular social media and media releases, The Yarn is a fortnightly audio report from across the wool research, development and marketing body. Designed to be listened to on a smartphone for people on the go, The Yarn has been created as a regular report for those who AWI principally works for: Australian woolgrowers. With staff and networks around Australia and offices in various key consumer markets around the world, AWI staff report from across the company's broad scope. From the paddocks and shearing sheds on Australian farms to wool processing facilities, design studios and catwalks in key markets around the world. The development of The Yarn is in line with AWI's new digital communication strategy that uses new low cost in-house ways to report directly to those AWI works for. If you have a question you would like to raise as part of the AWI podcast please email AWI Corporate Communications Manager Marius Cuming: firstname.lastname@example.org MORE INFORMATION Episodes of The Yarn are now available to download or subscribe to at the iTunes Store or at www.wool.com/podcast AWI DIGITAL COMMUNICATIONS AVAILABLE TO WOOLGROWERS AWI WEBSITE WOOL.COM Wool.com is designed specifically for woolgrowers seeking information on lifting profitability. The site provides access to AWI publications and reports together with information of where woolgrower levies are invested. Wool.com complements AWI’s other two main websites: Woolmark.com website for a trade audience, and the consumer-focused Merino.com website. Access the website at www.wool.com WOOL MARKET WEEKLY REPORT This report provides weekly commentary on the wool auction market from AWI trade specialists. Subscribe at www.wool.com/ subscribe or view at www.wool.com/ market-intelligence SOCIAL MEDIA Keep up to date with AWI’s Twitter and YouTube channels: twitter.com/woolinnovation youtube.com/AWIWoolProduction AWI MONTHLY WOOLGROWER E-NEWSLETTER The AWI e-newsletter is emailed to woolgrowers each month. It points to highlights of the latest information and news released by AWI. It also includes an AWI Market Intelligence report that provides insights into economic, finance and trade issues affecting global demand for wool, and what this means for the Australian wool industry. Subscribe at www. wool.com/subscribe The AWI Market Intelligence monthly report is included with AWI’s monthly woolgrower e-newsletter. ONLINE BEYOND THE BALE AND E-NEWSLETTER An interactive online edition of the Beyond the Bale magazine provides readers with access to AWI digital content including pop-up videos and image galleries, hyperlinks to other digital content, and search and print features. An archive of editions back to December 2006 are available from the site. Access the online edition at http://beyondthebale.wool.com THE BROADER VIEW This annual 8-page publication is specifically for non-Merino woolgrowers. Access it at www.wool.com/ publications ON FARM 27
In the Shops - March 2017