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Beyond the Bale : December 2016
AWI has partnered with luxury Italian fashion house Max Mara and the Istituto Marangoni’s final year Fashion Design students to highlight the value of Merino wool and throw their combined support behind emerging design talents. A newly launched program called the Textile Project gave the students the opportunity to each make a 10-piece capsule collection for Autumn 2017, with a minimum 90 per cent Merino wool. Max Mara and Istituto Marangoni professors mentored the students throughout the BIELLA MASTERS STUDENTS VISIT AUSTRALIA AWI has once again supported a visit by five Biella Masters postgraduate students wishing to enhance their knowledge of the wool industry and how the fibre is produced. A group of five students entering the textile industry visited Australia in September to further explore the origins of Australian wool and develop a greater understanding and appreciation of the premium fibre and Australian industry. Based in Biella, Italy, the group examines the entire supply chain, starting fromthe raw materials through to the final product, passing through: combing, dyeing, worsted spinning, woollen spinning, weaving, fabric design, finishing, clothing manufacturing, knitting, retail, clothing and fashion, marketing. ITALIAN STUDENTS AND MAX MARA WORKING WITH WOOL Nine student fashion designers had the opportunity of a lifetime, designing a 10-piece collection for luxury fashion house Max Mara, made from 90 per cent Merino wool. One of the winning designs created by Esmod Berlin student Hocheol Moon, who won the inaugural Wool Award as part of the prestigious Mittelmoda Fashion Award in Milan. EMERGING DESIGNER FUSES CLASSICAL SHAPES WITH MODERN TWIST AWI has sponsored the Mittelmoda Fashion Award in Milan to help encourage the use of Merino wool by fashion students. Esmod Berlin student Hocheol Moon has taken out the inaugural Wool Award, as part of the prestigious Mittelmoda Fashion Award, held in Milan during the Milano Unica trade fair. 24 finalists sent their collections down the runway, with Hocheol Moon awarded for the most innovative collection made from wool in a special award sponsored by AWI. “Hocheol Moon won the special Wool Award offered by The Woolmark Company for the best use of wool, and as well as the Absolute Prize for the most creative collection offered by Mittelmoda International Lab and Camera Nazionale della Moda Italiana,” explained AWI Global Strategy Advisor Fabrizio Servente, who also sat on the judging panel for the competition. “Hocheol presented six outfits of great taste, where enough space was given to the perception of high quality. All outfits are mainly made from high quality wool and were designed with a rare balance of classic shapes along with an unusual and innovative twist. The young designer has been able to enhance the best use of wool in his collection, making it saleable in the market.” Mittelmoda is a historic fashion award that involves students from across the world. By joining this award, AWI was able to become part of an international association that organises one of the most important student prizes and promotes the use of wool between fashion students about to embark on their chosen career path. The Biella Masters students take some time out during their farm visit to a property in Goulburn. Winning Italian fashion students Martina Micci and Celeste Chiaramonte (centre) flanked by two of the other students Carlotta Ferrari and Marzia Lombardo, who took part in the program. During their visit, the students visited John Reardon’s ‘Roseglen’ property in Goulburn and met with key representatives from AWI. “We were very impressed by the work carried out by The Woolmark Company and Australian Wool Innovation and the meetings allowed us to be more involved and inspired,” said student Roberta Accardi after the trip. “This experience further increased our desire to learn more to make a significant contribution to the textile world.” Marta Maniero also described the trip as invaluable: “Travelling around Australia, visiting the farms and the auctions, exchanging points of view with the experts and in particular meeting the people who commit themselves to produce and promote the best wool in the world has been not only an incredible learning opportunity, but in particular has made us aware about the potential of Merino wool. Now we will be committed even more to promote the use of this unique and amazing fibre.” design project, guiding them in textile research and in the collection’s development phase, whilst AWI staff assisted in passing on their knowledge of Merino wool and explaining to the students the versatility and inherent benefits of the natural fibre. In October, the finalists each had the opportunity to showcase their hero piece in the Max Mara store in Corso Genova, Milan, along with the mood boards and concepts behind the collection. Both Max Mara Fashion Director Laura Lusuardi and AWI Country Manager for Italy Francesco Magri judged the final designs and chose one winner each: Martina Micci, who wins a three-month internship at Max Mara; and Celeste Chiaramonte who wins a three-month internship at Riccardo Rami Studio, AWI’s consultancy office in charge of the development of The Wool Lab. “The aim of the textile project was to communicate to young fashion designers the knowledge and the culture of fabrics that are fundamental to design high quality collections,” explained Ms Lusuardi. “The fabric is part of Max Mara's DNA and The Woolmark Company has been the natural partner to share this experience with. OFF FARM 21
In the Shops - March 2017