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Beyond the Bale : December 2016
The Mountain Designs Corespun Merino range includes men’s and women’s short sleeve T-shirts (pictured) suitable for outdoor adventures to everyday wear. Australian outdoor brand and retailer Mountain Designs has released a range of apparel made from Corespun Merino – an innovative fabric technology that uses a yarn made from Australian Merino wool wrapped around a strong nylon core. Combining comfort, performance and durability, the Mountain Designs Corespun Merino clothing is a great choice for multi-day hiking, climbing, travelling and everyday outdoor activities. Sourced and spun in Australia, Corespun Merino is an innovative yarn constructed by wrapping Merino wool fibres around a durable multifilament nylon core. The result is a yarn and fabric of 87% Australian Merino wool and 13% nylon, with all the comfort and performance of Merino wool on the outside and improved strength from the nylon on the inside. Corespun Merino retains all the natural benefits of Merino wool – it allows the skin to breathe, moves moisture away from the body and prevents odour-causing bacteria from growing. The Corespun Merino apparel is certified by the The Woolmark Company as Wool Rich Blend. “At Mountain Designs we’re always searching for new and innovative ways to create comfortable high performance garments,” said CEO of Mountain Designs, Caroline Machado Campos. “When our designers set their sights on creating superior wool garments they tirelessly explored a range of textiles. The goal was to create clothing with all the technical benefits of Merino but with increased strength and durability. They found this impressive combination in the Corespun Merino fabric technology. “Corespun Merino holds onto all the softness and technical benefits of Merino wool but is 40% stronger than 100% Merino wool of the same weight. The durable nylon core of the thread makes the fabric more resistant to tears and abrasion as well as providing greater stretch and recovery. This means it lasts longer and can handle a bit of tough love on the trail or climb.” Mountain Designs worked with Woolmark certified suppliers in the development of this range. CORESPUN MERINO RANGE The Corespun Merino range comprises a men’s and women’s short sleeve T-shirt (both available in five colours), and a men’s 1⁄4 zip long sleeve pullover and women's hoodie (both available in two colours). The T-shirts are perfect for outdoor adventures, overseas holidays and everyday catch ups with friends. They feature beautifully hand-drawn prints exclusive to Mountain Designs. CORESPUN MERINO MOUNTAIN DESIGNS The 1⁄4 zip long sleeve pullover and hoodie are designed for free movement and comfortable wear during physical activities such as hiking or climbing, but they can also be worn travelling or just relaxing. The Corespun Merino range extends Mountain Designs’ current Merino wool range that includes 100% Merino wool baselayers and scarves, and Merino wool blended jackets, pullovers, cardigans and socks. PREMIUM AUSTRALIAN BRAND Mountain Designs has 37 stores across Australia and a strong retail presence through its online store. In August, the company opened its new flagship store at Broadbeach on the Gold Coast, with Alyssa Azar, the youngest Australian (aged 19) to summit Mount Everest, attending the launch. Ms Machado Campos said the grand opening had a fantastic turn out and a visit from the Channel 7 news crew. “Located within Queensland's largest shopping centre, the new-look store is already a talking point with local adventurers and travel lovers,” she said. “It brings together a modern design with environmental elements, drawing inspiration from nature and adventure. Echoing our love of the outdoors, the store features large Poplar trees lining the store's front facade, cobble stones, rope detailing and recycled timber panels.” Ms Machado Campos says with Mountain Designs being Australian owned and operated for more than 40 years, Merino wool grown in Australia is important to the company. “Our 100 per cent Australian heritage is fundamental to who we are as a brand and it helps set us apart from our competitors. As a home grown company, we feel it is important to support Australian wool as much as possible.” MORE INFORMATION www.mountaindesigns.com/ md-corespun-merino-shirts A Mountain Designs Corespun Merino yarn comprises Australian Merino wool fibres (87%) wrapped around a multifilament nylon core (13%). OFF FARM 19
In the Shops - March 2017