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Beyond the Bale : December 2016
STOCKISTS OF MERINO WOOL SUITS The range of brands now stocking lightweight Merino wool apparel in Australia extends across the price spectrum with a wool suit for any budget. Stockists of lightweight Merino wool suits include: • Farage www.farage.com.au • M.J. Bale www.mjbale.com • Peter Jackson www.peterjacksons.com • P. Johnson Tailors www.pjt.com • SI by Studio Italia www.berkeleyapparel.com.au • Suit Shop www.suitshop.com.au • The Bespoke Corner www.thebespokecorner.com • Zimma Tailors www.zimmatailors.com • Crane Brothers www.crane-brothers.com The 20-page notebook explaining why wool is the ultimate fibre for warmer months. AUSTRALIAN MERINO WOOL The Woolmark-certified ‘Dawson’ suit from SI by Studio Italia, made from Australian Merino wool suit. Whether for a black-tie event, the Spring Racing Carnival or a business meeting, modern Merino wool can bring versatile comfort to any occasion. Merino fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air, so Merino clothing is extremely breathable and less prone to clamminess. And in contrast to synthetics, Merino wool is an active fibre that reacts to changes in body temperature, so it helps you keep cool when the weather is hot, as well as help you stay warm when the weather turns cooler. To help educate a new generation of consumers this summer about these and other benefits of wearing Merino wool, AWI has created a 20-page notebook for its key suit suppliers in Australia explaining why wool is the ultimate fibre for warmer months. As well as highlighting the benefits of wearing wool, this point-of-sale collateral is also full of helpful tips such as how to clean a wool suit and how to look good while travelling. With an increasing range of commercially available lightweight wool suiting, Australian Merino wool continues to prove its position as a fibre for all seasons. MISSONI AND MERINO WOOL Missoni is the brand responsible for creating the best knits in Italian fashion, and the iconic company continues its 60-year relationship with the Woolmark brand to this day. If there’s one thing Missoni founders Ottavio and Rosita Missoni should unarguably be credited for, it’s introducing us to the versatile character of a fabric typically associated with the autumn/winter season. No matter the occasion, and regardless of the season, Missoni has stayed loyal to wool for more than 60 years, having worked directly with the Woolmark brand since the 1960s. And the brand’s latest collection is no different, with a stunning advertising campaign featuring leading model Frederikke Sofie. The knitted garments, reflected by the waters of the Segrino and Alserio lakes in Italy, seem to become real in a romantic and almost imaginary image. The Woolmark Company’s iconic logo, synonymous of quality of wool products, joins Missoni’s fashion images which were used in an advertising campaign and printed in high-profile publications across the world. “I think of Woolmark as a high quality supplier that delivers us the best goods, and it’s able to guarantee us a certain quality,” says Luca Missoni, the son of Ottavio and Rosita. “Knitwear is central to our brand and Woolmark has for a long time identified wool types and their origins, and so it has helped us to consistently deliver quality.” Today, Missoni uses a broad range of wool types, differentiating its various product lines. “You need wools with different characteristics,” explains Luca. “It might be boiled wool, or felted wool, or a lightweight wool, but no matter what the purpose, Merino wool has amazing functionality... you can do so many things with it.” MORE INFORMATION www.missoni.com Image from a Missoni advertising campaign showcasing 100% Merino wool knitwear. PARIS,219RUESAINTHONORÉ+33144519696CANNES,99RUED’ANTIBES+33492992747SAINTTROPEZ,7RUEDUMARCHÉ+33494437828MISSONI.COM THE FIBRE FOR SUMMER 12 OFF FARM
In the Shops - March 2017