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Beyond the Bale : December 2016
David Jones’ philosophy perfectly aligns to that of the International Woolmark Prize: fostering the development of emerging international designers and being constantly on the lookout for the next big name in fashion. “Offering something new, exciting and incredibly fashion-forward for wool garments, we are delighted to exclusively stock the winning collection in Australia by Teatum Jones,” explains David Jones General Manager Womenswear, Damian Burke – who has also sat on an International Woolmark Prize regional judging panel. “The sophistication of the collection will resonate well with David Jones's fashion savvy customer.” Using a mix of 17.5 micron and 19.5 micron Australian Merino wool, Teatum Jones partnered with a specialist guipure lace mill in France, convincing them to use wool for the first time in a particular way to create innovative and vibrant geometric Merino laces. The designers then developed a stretch “As designers, we have a lot in common with woolgrowers as we use both traditional and modern technology to create a product for a specific market, a season and of course a price. It’s great to have us all linked by the one great natural fibre.” Designer Catherine Teatum The wait is over for Australians to get their hands on the collection that won London-based label Teatum Jones the 2015/16 International Woolmark Prize in New York earlier this year. International Woolmark Prize winning designers Catherine Teatum and Rob Jones recently visited Australia to launch their collection, available now in select David Jones stores and online at davidjones.com.au. While in Australia, they were keen to journey to visit the source of Merino wool – the fibre which lies at the heart of their collection. So with the assistance of AWI, they visited a Merino wool- growing property, the Clonans’ ‘Alfoxton’ farm in Armidale. The design duo quickly learnt they had a lot more in common with woolgrower Chris Clonan than they originally thought. “It was amazing to be on a wool producing property to see the passion and dedication woolgrowers have towards the fibre and their animals,” explained Catherine Teatum. “As designers, we have a lot in common with woolgrowers as we use both traditional and modern technology to create a product for a specific market, a season and of course a price. It’s great to have us all linked by the one great natural fibre.” As one of the original retail partners for the International Woolmark Prize, David Jones is the exclusive stockist in Australia for the Teatum Jones collection. The collection is also available globally through International Woolmark Prize retail partners including Boutique 1 (Dubai), Boon the Shop (Seoul), Harvey Nichols (London), Isetan Mitsukoshi (Tokyo), LECLAIREUR (Paris), Saks Fifth Avenue (New York), Verso (Antwerp) and mytheresa.com (online). wool, upon which they bonded the Merino lace, creating a luxurious lace fabric that performs as a structured tailoring cloth. MORE INFORMATION www.davidjones.com.au TEATUM JONES BRINGS AWARD-WINNING WOOL COLLECTION TO AUSTRALIA Rob Jones and Catherine Teatum of International Woolmark Prize winning label Teatum Jones with woolgrower Chris Clonan at ‘Alfoxton’ in Armidale, during their visit to Australia to launch their prize winning collection at David Jones. Models wearing the Teatum Jones prize winning collection at the finals of the International Woolmark Prize 2015/16 in New York. INTERNATIONAL WOOLMARK PRIZE The International Woolmark Prize celebrates outstanding fashion talents from across the globe who showcase the beauty and versatility of Merino wool. The prize crosses borders and cultures to spotlight young fashion stars from hotspots in more than 60 countries before a who's who of the international fashion industry. Ultimately the International Woolmark Prize aims to increase the global demand for Australian Merino wool, by promoting the versatility of the fibre and aligning young talent with commercial opportunities and ongoing mentorship from industry heavyweights. New demand is generated not only from the loyalty to wool from the designers, but also from consumers who are experiencing the immediate presence of Woolmark-branded apparel in the world’s best boutiques and online retailers. 8 OFF FARM
In the Shops - March 2017