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Beyond the Bale : December 2016
RETAIL AT BICESTER VILLAGE Bicester Village – a luxury village-style shopping area in Oxfordshire, only an hour from London, and home to more than 130 boutiques of world- famous brands – had a complete wool-takeover and pop-up boutique, featuring retailers including Chinti & Parker, Pringle of Scotland, John Smedley, Brora, Markus Lupfer, Crumpet, Johnstons of Elgin and Ross Barr. All other boutiques around Bicester Village brought wool to the forefront during Wool Week with point-of-sale collateral placed in Burberry, Paul Smith and Hackett. Retailer feedback included increased footfall and sales during the week. Luxury shopping destination Bicester Village had a complete wool-takeover, and the launch of a wool pop-up boutique featuring brands including Pringle of Scotland and John Smedley. The top three place-getters in the Wool Hand Knitting Competition. John Smedley’s Managing Director Ian Maclean with musician and cheesemaker Alex James display unearthed knitwear that demonstrates wool’s biodegradable properties. JOHN SMEDLEY AND ALEX JAMES Knitwear manufacturer and retailer John Smedley launched Wool Week with musician and filmmaker Alex James by presenting to the media a new documentary titled Slowing Down Fast Fashion. The documentary – which is supported by The Campaign for Wool, The Woolmark Company and Fashion Revolution – shows how short- term satisfaction for clothes has become a threat to our long-term environmental survival. Recently winning ‘Best Fashion Documentary’ at London Fashion Film Festival and available for viewing on Amazon Prime, the documentary was also screened as part of Wool Week UK, to highlight the eco-credentials of wool. DESIGN CENTRE, CHELSEA HARBOUR: ‘BAAATIQUE’ HOTEL Design Centre, Chelsea Harbour, Europe’s leading design destination, partnered with The Campaign for Wool to showcase wool from some of the most prestigious names in the interior design industry. The ‘Baaatique’ Hotel installation was specially commissioned for the event and featured woollen fabrics, rugs, carpets and upholstered furniture. STUDENT HAND KNIT COMPETITION The first Campaign for Wool Hand Knitting Competition aimed at students choosing a design and knit pathway at top UK universities attracted a high standard of work that displayed the design potential of wool. Students were asked to design a series of fashion garments hand-knitted in wool that displayed sculptural form using cabling and 3D knitting techniques in a palette which celebrated the colours of a British Autumn. The participating schools collectively created a radical, conceptual and technically complex body of work that was displayed at the Artworkers Guild Hall in London during Wool Week for judging. OFF FARM 5
In the Shops - March 2017