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Beyond the Bale : December 2016
28 LIFETIME EWE MANAGEMENT SUCCESS 08 WINNING DESIGNERS VISIT AUSTRALIA View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB EDITOR Richard Smith E firstname.lastname@example.org CONTRIBUTING WRITER Lisa Griplas E email@example.com Australian Wool Innovation Limited A L6, 68 Harrington St, The Rocks, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 E firstname.lastname@example.org W wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com Beyond the Bale is published by Australian Wool Innovation Ltd (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Editor. DISCLAIMER To the extent permitted by law, Australian Wool Innovation Ltd excludes all liability for loss or damage arising from the use of, or reliance on, the information contained in this publication. The Woolmark symbol is a registered trademark of The Woolmark Company Pty Ltd. © 2016 Australian Wool Innovation Ltd. All rights reserved. ADVERTISING SALES Max Hyde, Hyde Media Pty Ltd P 03 5659 5292 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN 1447-9680 FRONT COVER A Merino dress from the International Woolmark Prize-winning collection of British label Teatum Jones. Photography: Liz Ham. Make-up: Sasha Nilsson. Styling: Jolyon Mason. Hair: Sophie Roberts. Rob Jones and Catherine Teatum of Teatum Jones visited Australia in October to launch their prize-winning collection at David Jones. While in Australia they visited a wool- growing property in Armidale – see page 8. Shot in Australia with model Astrid Holler, this photo along with several others of the winning collection, featured in Issue 3 of the new WOOL magazine launched by AWI’s subsidiary, The Woolmark Company, to promote the inspiring benefits and qualities of Merino wool to a consumer audience – see page 26. GD2168 WOOL.COM To subscribe to the free monthly AWI e-newsletter for woolgrowers, and the weekly wool market review e-newsletter, visit www.wool.com/subscribe twitter.com/woolinnovation youtube.com/AWIWoolProduction wool.com/podcast WOOLMARK.COM MERINO.COM facebook.com/TheWoolmarkCompany twitter.com/woolmark instagram.com/TheWoolmarkCompany youtube.com/TheWoolmarkCompany AWI INVESTMENT STRATEGIES Marketing Business Services Sheep Production Woolgrower Services Processing Innovation & Education Extension 4 Campaign for Wool in UK 6 Campaign for Wool in Japan 7 Campaign for Wool in Germany 8 IWP winner Teatum Jones in Australia 9 IWP winner SUKETDHIR in Australia 10 Dion Lee’s suit collection for women 11 Jason Wu’s spring collection 11 IWP collection exhibited at Anlaby 12 Missoni’s advertising campaign 12 Merino – the fibre for summer 13 Woolrich’s Merino Wool Arctic Parka 14 Tasmanian Merino campaign in Korea 15 Japan’s enduring demand for wool 16 Chinese labels unite for Cool Wool 17 Knitwear Development Centre in China 18 Vogue Italia promotes sporty wool 18 AWI and adidas collaboration 19 Mountain Designs Corespun Merino 20 Tertiary education highlights 22 Wool4School design competition 23 Hong Kong students visit Australia 24 Creating clothing for all abilities 25 Debunking the myth of wool allergy 26 New WOOL magazine showcases wool 27 The Yarn podcast for woolgrowers 27 AWI digital resources for woolgrowers 28 Lifetime Ewe Management case study 30 Get motivated and make change 31 Sheep handling success 32 Wild dog case study: Wongwibinda 34 Aerial baiting in South Australia 35 Rabbit biocontrol 36 Young Farming Champion Max Edwards 38 Wool in Central Wheatbelt of WA 39 Breed More Merino Ewes campaign 40 Merino benefits: Martin Ramsay, SA 41 Merino benefits: James Derrick, NSW 42 Legumes fill the feed gap in WA 43 Sheep’s benefits for mixed farming 44 Nuffield scholars increasing knowledge 46 ParaBoss: Wet weather issues 48 Merino Lifetime Productivity update 50 EMI continues to perform well 51 Year-end market intelligence summary 52 An insider’s view on China 53 Market insights from Stuart Ford 54 National shearing championships 55 Readers’ photos ON-FARM OFF-FARM
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