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Beyond the Bale : September 2016
The video of Hamish McLachlan and his father Angus on the family farm in South Australia is the latest in a long line of quality, sought-after videos highlighting the many great stories behind wool and its link with Australian football. From a family long associated with growing wool, Hamish was keen to be involved in AWI’s campaign that has significantly lifted the profile of wool amongst the millions of AFL supporters across Australia. In the video, Hamish and his father Angus talk of the opportunities and freedoms that come with growing up on a farm and the importance of sheep and wool to the family. “This is the one place where I truly feel at home,” Hamish says. “We often speak about how Australia used to ride on the sheep’s back and that’s what our family has been lucky to do. Sheep and wool is an important part of our family.” The latest in drone technology was used to capture footage of Merino ewes and lambs amongst gum tree lined creeks and granite outcrops that are typical of the landscape in the eastern Adelaide Hills. There is clearly a strong bond between the two as they recount the years of the four boys growing up; the trials, tribulations and humour of family life on a farm. Hamish at one stage referencing the day his brother Gillon, now CEO of the AFL, locked him in a cattle crush: “Do you think you’d be allowed to lock your brother in a cattle crush for eight hours these days?” he asks. “Well, marginally exaggerated at eight hours, we heard your squealing after about eight minutes,” laughs Angus. The video, now available to be seen on YouTube and Facebook, aired on the Channel 7 Game High profile Channel 7 sports presenter Hamish McLachlan has featured in the most recent Fibre of Football video produced in-house by AWI. Hamish McLachlan and father Angus on the family farm at Mount Pleasant, South Australia. THE FIBRE OF FOOTBALL Day program hosted by Hamish and joins a long line of Fibre of Football videos that have been seen on Channel 7. Similar background videos featuring AFL champions Nat Fyfe, Luke Breust and Bernie Vince have all been shown on Channel 7. Together with a video of Geelong champion Tom Hawkins, the video series has enjoyed close to 10 million views across traditional and social media platforms. Meanwhile, AWI’s Fibre of Football campaign has enjoyed another stellar year with sales of men’s and women’s woollen jumpers, scarves, beanies and gloves exceeding expectations in 2016. All AFL clubs have got behind the campaign, which celebrates the great connection between Australia’s native game and our wonderful natural fibre. MORE INFORMATION www.youtube.com/AWIWoolProduction www.fibreoffootball.com.au SHEEDS OPENS SHEEPVENTION AFL great Kevin Sheedy opened Sheepvention in Hamilton, Victoria, this year. Pictured here stroking a lamb: “I’m getting a bit soft in my old age," Sheeds said. To his right is model Lachlan Campbell wearing woollen garments designed by Adelaide design student Toby Andrews who won this year’s Australasian Young Designer Wool award at Sheepvention. OFF FARM 19
In the Shops - September 2016