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Beyond the Bale : September 2016
partnering with The Woolmark Company really allowed me to further explore and develop wool for summer. What my Spring/ Summer 2017 collection does is push the boundaries with conventional seasons, creating year-round luxurious pieces, which I could achieve by working with wool.” Wishing to produce a sophisticated, timeless and seasonless collection, the designer created a wool-rich collection with many of the pieces gaining Woolmark certification. The move to include an increased number of Merino wool garments highlights his desire to create trans-seasonal apparel, unrestricted by the limits of the four seasons. The collection’s knitwear pieces use fine Merino wool yarns in a combination of deep, saturated and vibrant hues. For the woven pieces, Wu has used a fabric with a burnout technique creating a subtle and delicate dotted pattern in the fabric. He has also “Lightweight, featherweight wools are becoming very important with global climate changes and I’m very excited to explore this.” Jason Wu Two months before Jason Wu’s Spring/Summer 2017 collection was sent down the runway at New York Fashion Week, the leading New York-based fashion designer was in Australia visiting the source of Merino wool – the fibre which lies at the heart of his latest collection. Jason Wu’s trip to Australia in July was part of the designer’s recent partnership with AWI, with him appointed as an ambassador for The Woolmark Company, AWI’s subsiduary. Visiting a wool-growing property, ‘Arthursleigh’ at Marulan in the Southern Tablelands of NSW, he was able to experience the fibre first-hand. Whilst in Australia he also sat on the judging panel of the International Woolmark Prize Australia & New Zealand regional final – the coveted award that nurtures the world’s most promising emerging design talents (see page 4). Jason Wu's designs have been worn by First Lady Michelle Obama, Reese Witherspoon, Julianne Moore and Diane Kruger, among others. He has received numerous awards, including, most recently, the Swarovski Award for Womenswear at the CFDA Awards. He also serves as artistic director of Hugo Boss womenswear ready-to-wear and accessories. By partnering with a high-profile designer such as Jason Wu, AWI further positions Merino wool as the premier component in luxury apparel and educates consumers on the benefits of the fibre, ultimately influencing their purchasing decisions. “Merino wool has always played an integral role in my designs,” he explained. “Yet used a lightweight tailoring fabric with mild structure and modern hand. A third woven wool fabric is a very soft, open weave gauze printed in a faint colouration of his graphic for the season. Through his multi-cultural heritage and independent spirit, Jason has used his diverse background and experience to become one of the leading forces in American fashion. He is dedicated to creating luxurious, sensual and feminine collections that continue to push the boundaries of refined craftsmanship. He is renowned for his masterful use of colour and embellishments with a distinct spin on American sportswear with a couture sensibility. “We are thrilled to announce the partnership between Jason Wu and AWI,” says AWI CEO Stuart McCullough. “Jason’s meticulous attention to detail and innovative vision makes him a perfect partner to demonstrate the timelessness and versatility of Australian Merino wool. We have already seen Jason’s unique take on wool in his Fall/Winter 2016 collection, where the tidy parameters of his brand unveiled a serious wardrobe with a luxurious overlay.” MORE INFORMATION www.jasonwustudio.com JASON WU CHOOSES MERINO WOOL FOR SUMMER Leading New York-based fashion designer Jason Wu (centre) inspects a freshly shorn fleece at ‘Arthursleigh’ near Marulan, NSW, on his first visit to a Merino wool- growing property in Australia. 8 OFF FARM
In the Shops - September 2016