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Beyond the Bale : September 2016
China’s first supermodel and International Woolmark Prize judge, Lu Yan, is the designer behind the fashion label Comme Moi, which held a runway show in July to unveil her highly anticipated wool collection titled China Rouge. With red being the lucky colour of China, it seems fitting that Chinese label Comme Moi – headed up by International Woolmark Prize judge and former supermodel Lu Yan – based its new wool capsule collection around this lucky colour. COMME MOI UNVEILS WOOL COLLECTION Chinese fashion label Comme Moi recently unveiled its Autumn/Winter 2016 collection, including a five-piece sub-collection developed alongside AWI. Former Chinese supermodel Lu Yan is the designer behind the label, with the China Rouge collection to be stocked at retailers including Lane Crawford and Dong Liang as well as Comme Moi’s own stores. The China Rouge collection includes a sleeveless dress, long skirt, tailored trousers andapeacoat–allinaboldred,aswellasa navy and red high-neck sweater. “Sophisticated, timeless styles always feature a simple design, high-quality fabrics and perfect fitting,” explains Lu. “Merino wool’s high quality, softness and versatility works perfectly with my designs, ensuring excellent tailoring and making them inherently comfortable to wear.” Her relationship with AWI started last year when she was one of the esteemed judges for the 2015/16 International Woolmark Prize Asia regional final. This is an example of the way the competition helps enable AWI to continue to engage with the jury level of the competition – they are an alumni of the world’s leading influencers of fashion and they help attract enormous media attention worldwide to the innovative nature and versatility of Australian wool. Lu’s design philosophy and fashion achievements render her a natural choice for a local designer collaboration. “We are very privileged to work with Lu Yan and her private label Comme Moi,” AWI’s Country Manager China, Jeff Ma. “Her design philosophy highlights the importance of natural fibres and quality details, setting trends for the new generation of fashion-savvy consumers in China. From being China's first supermodel to the founder of Comme Moi, Lu Yan continues to express her unique style through innovative thinking and design.” This is not the first time that AWI has partnered with former International Woolmark Prize judges; other examples include Alexander Wang, Paul Smith, Roland Mouret, Thom Browne, Christopher Raeburn and Richard Nicoll. Agape Mdumulla and Sam Cotton learning about wool from Luxury Fabrics sales director Marcia Jennings, who has 35 years of experience in the industry, during a visit in 2013 to Bradford as part of AWI’s ‘Loom to London’ program. PHOTO: João Paulo Nunes / The Style Examiner Agi Mdumulla and Sam Cotton, along with Nino Cerruti (second right), judged The Woolmark Company Texprint Award in September 2014 and awarded the prize to Tali Furman (second left). menswear award at the British Isles regional final of the 2015/16 International Woolmark Prize, and then went on to compete at the global final in Florence in early 2016. The designers believe there are only benefits in using wool. “It’s the most luxurious fabrication for menswear,” Sam said before the global menswear final. “If you think of suiting and tailoring, it has to be made from wool. If it isn’t, it just doesn’t work.” As wool ambassadors in the United Kingdom, Agape and Sam have used this role to assist AWI in continuing to foster the development and education of future fashion and textile designers. In September 2014, the duo alongside the great Nino Cerruti co-judged the prestigious textile design awards Texprint for graduate designers, and in February this year they sat on an expert industry panel for AWI’s ‘Naturally Inspiring’ student seminars. “Our relationship with The Woolmark Company has got stronger and stronger since day one,” says Sam. “The company is so great to work with as they really want to push hard to be at the forefront of not only wool, but also in the overall expression of fashion and culture.” Agi & Sam’s partnership with The Woolmark Company most recently led to a collaboration with textile manufacturer Dormeuil, with the designers using a new, innovative Merino wool fabric in their latest Spring/Summer 2017 collection showcased in June at London Fashion Week Men's. By using finely spun Merino wool yarns and exclusive finishing, Dormeuil’s Exel fabrics have a super stretch quality, allowing exceptional recovery properties and comfort. MORE INFORMATION www.agiandsam.com OFF FARM 7
In the Shops - September 2016