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Beyond the Bale : June 2016
24 OFF FARM ‘THE SOURCE’ Information about the origin of Australian Merino wool and the farmers who grow this fine fibre are of increasing appeal to consumers and industry partners across the world. After all, Australian woolgrowers have a unique and interesting heritage of more than 200 years growing Merino wool across a range of environments – from the high rainfall areas, to the wheat/sheep zone, out to the drier pastoral zone. As a result AWI prepares marketing collateral, telling the story of wool’s provenance and its key benefits, targeted both directly at consumers, and also for partner brands to help them market their wool products. One such piece of marketing collateral is ‘The Source’ series of short films, prepared by AWI’s in-house video production team, featuring woolgrowers across Australia telling their own stories, about their own farming enterprises, in their own words. Four new films have recently been produced and released, following on from four previous films released in late 2014. Take a look at www.merino.com/thesource to discover the diverse stories of the some of your fellow woolgrowers and their farms that all produce the fibre of our nation: Merino wool. The previous four episodes in the series were: • Episode 1 – All in the family Will, Dion and Lenny Lebrun – ‘Wullara’, Tumby Bay, South Australia • Episode 2 – The science of sheep Matthew and Cherie Coddington – ‘Roseville Park’, Dubbo, NSW • Episode 3 – Role reversals Jessica and Rob Horstman – ‘Mulga Springs’, Northampton, Western Australia • Episode 4 – Cultivating the land Richard and Jenny Weatherly – ‘Connewarran’, Mortlake, Victoria MORE INFORMATION www.merino.com/thesource Four new episodes in AWI’s ‘The Source’ series of short films have been released showcasing Australian woolgrowers and the land they work. The woolgrowers are the lead characters in this narrative, telling their own stories in their own words. EPISODE 5: RETURNING HOME TO THE FARM STEPHANIE FIELD – ‘BENANGAROO’, JUGIONG, NSW 20-year-old Stephanie Field’s life as an international model can seem a world away from the farm she grew up on near Jugiong in NSW, but she never forgets her roots and is always especially pleased to return to her family home, and mum and dad, and show us she’s a true country girl at heart. EPISODE 7: FAMILY TIES FOR CITY GIRL LAURA AND CATHY TRUSS – ‘WAREO’, QUILPIE, QUEENSLAND It's the type of romance you generally see on the silver screen. But when city girl Laura swapped the bright lights of Brisbane for the clean country air, she fell in love in more ways than one. Listen to Laura’s story as she discusses her life’s transformation with new mother-in- law Cathy. EPISODE 6: SUPERFINE FRONTIER IN TASMANIA LYNDEL POOLE AND SIMON CAMERON – ‘KINGSTON’, CAMPBELL TOWN, TASMANIA Journey to a remote part of Tasmania and discover ‘Kingston’, where for two Australian superfine Merino woolgrowers, producing wool isn’t just an ordinary day job – it’s a way life. What makes ‘Kingston’ so unique is the land itself, a large proportion of which is still in pre-European state. EPISODE 8: STATE’S OLDEST MERINO STUD ANDREW MORPHETT AND PETER HAYWARD – ‘ANLABY’, BURRA, SOUTH AUSTRALIA From humble beginnings starting with one man’s vision more than 175 years ago, to the fully fledged wool-growing property that it is today, learn how Anlaby’s current owners have developed a supply chain which produces premium Merino wool product from the very fleece grown on the farm.
In the Shops - September 2016