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Beyond the Bale : June 2016
OFF FARM 21 Bernie Vince has joined fellow football stars Tom Hawkins, Nat Fyfe and Luke Breust who have all shared their stories of how growing up in the country has helped make them who they are today. The Fibre of Football campaign has been created to show football fans the importance of the wool industry to the fabric of the game now enjoyed by millions of Australians every weekend. The campaign has now been running for well over 12 months and involves 100 per cent Australian Merino football jumpers, scarves, beanies, gloves and knitting kits available through AFL club stores and websites. In the latest Fibre of Football video, shown on Channel 7 in April as part of AFL coverage, Bernie has some fun in taking the viewer back to his family’s wool-growing property on South Australia’s Yorke Peninsular. Having spent a lot of time in woolsheds, Bernie and his father Tim explain the importance of humour and teamwork that takes place inside a shearing shed. The video is the first time a drone has been used to film inside a working shearing shed, showing the flow of wool from the sheep’s back to wool press as part of an iconic Australian activity. MORE INFORMATION www.fibreoffootball.com.au From the southern tip of India to its top, running legend Pat Farmer ran for 64 days, across 4,400km, surviving extreme temperatures and conditions – all while wearing Merino wool. Star Melbourne Football Club midfielder Bernie Vince has joined AWI’s Fibre of Football campaign, highlighting the great connections between the wool industry and Australian Rules Football. On 29 March, Australian ultra-marathon veteran Pat Farmer completed an epic run across India that he began more than two months earlier on both Australia Day and India’s Republic Day, averaging around 70km of running every day for 64 days. While the main purpose of Pat’s ‘Spirit of India Run’ was to strengthen relations between Australia and India and raise funds for disadvantaged Indian girls, Pat also wore a superfine Merino wool running top supplied by AWI to test out how it coped with the intense conditions. Pat ran through extreme heat and humidity, rain, snow and sleet – through towns, villages, cities, deserts, highways, jungles and mountains. “Having raced in Merino wool on many extreme adventures over the past 18 years, it was my first choice for this most arduous of runs,” he said. “Its natural breathability helped me dissipate the extreme heat that I encountered, yet it also protected me against the cold in the latter days of the run.” The reception from the Indian people for the run was enormous. Pat appeared in the news every day and did press conferences almost every night, on top of his run schedule. Literally millions of people cheered him on over the course of the run, with many of them also running a short distance with him. A film crew travelling with Mr Farmer recorded the entire journey for an upcoming film about his marathon undertaking. MORE INFORMATION www.patfarmer.com BERNIE VINCE JOINS FIBRE OF FOOTBALL PAT FARMER RUNS ACROSS INDIA IN WOOL Pat Farmer and crew overtaking some traditional traffic on the road into Mumbai. Melbourne Football Club AFL star midfielder Bernie Vince has joined AWI’s Fibre of Football campaign.
In the Shops - September 2016