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Beyond the Bale : June 2016
OFF FARM 19 Continuing its mission to inspire, connect and educate global brands and the textile and apparel industries, AWI last month opened a Wool Resource Centre in Kowloon, Hong Kong. The multi-functional space will act as a global hub for wool, enabling visitors – including spinners, knitters, weavers, retailers, designers, students and garment makers – to discover the versatility of Australian wool, as well as present new opportunities for Hong Kong’s textile industry. Australian woolgrowers travelling to Hong Kong area also welcome to visit the Wool Resource Centre and utilise it as an office space for meetings or presentations to industry. The Wool Resource Centre provides market intelligence, technical innovations and sourcing information for the supply chain. As part of its interactive program, AWI will also host seminars and training workshops to anyone who is interested about understanding the properties of wool. Why Hong Kong? Hong Kong was selected as the home of the Wool Resource Centre due to its importance in the sourcing of Australian Merino wool. All global brands travel to Hong Kong for sourcing trips, and the region is also a key manufacturing hub for spinners and knitters, making it a natural choice for the Wool Resource Centre. Since the 1950s, textiles and garments have dominated Hong Kong’s exports, and the textile industry currently employs almost four per cent of the local manufacturing workforce. “The Wool Resource Centre in Hong Kong is a multi-functional space dedicated to product and process innovation to be used by all our partners throughout the supply chain,” explained AWI CEO Stuart McCullough. “Supply chain partners can showcase their product or host a launch, designers can find inspiration and touch and feel the latest and greatest in wool, and woolgrowers can use the centre for industry presentations. Importantly, it also connects the Hong Kong office of AWI with global players in the wool industry, acting as a permanent trade space with the aim to assist visitors improve business relationships and commercial outcomes.” The highly contemporary space includes a library, a showroom and an events space for visitors to develop and enhance their education on wool. There are six separate zones including open-plan workspaces, a meeting room and an auditorium, and the permanent office for AWI’s Hong Kong staff. MORE INFORMATION HKresourcecentre@wool.com The Australian Consular General in Hong Kong Paul Tighe (centre), with AWI CEO Stuart McCullough (left) and The Honourable Felix Chung (right) of the Legislative Council of Hong Kong (Textiles and Garment constituency), at last month’s launch of the Wool Resource Centre. Visitors to the Wool Resource Centre viewing The Wool Lab Sport, AWI’s sourcing guide to the world’s best commercially available wool fabrics for activewear and sport. WOOL RESOURCE CENTRE ESTABLISHED IN HONG KONG AWI has opened a Wool Resource Centre in Hong Kong to showcase Australian wool and help supply chain partners develop, produce and market products in this important region for wool.
In the Shops - September 2016