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Beyond the Bale : June 2016
OFF FARM 15 FROM MANHATTAN TO MUMBAI, DESIGNERS GET COOL WITH WOOL There is no better example of the versatility of Australian Merino wool than Cool Wool. A natural choice of fabric for warmer climates and trans-seasonal dressing, across the world an increasing number of fashion designers are incorporating it into their Spring/Summer collections. AMERICAN THOM BROWNE’S COLLECTION Well-known American fashion designer Thom Browne – best known for his cropped take on the classic men’s suit – has unveiled his Spring/Summer 2016 collection featuring a number of Cool Wool-certified garments, becoming the first American designer to do so. Browne and AWI have signed a two-season partnership, with the New York-based designer a long-time champion of Australian Merino wool. A selection of wool scarves, shoes, ties and bags are also available worldwide, showcasing the innate versatility of Merino wool and further positioning the fibre as one for all seasons. “Wool has long been an essential element of my collection and this partnership allows me to further explore the possibilities and boundless potential of the fibre,” explained the designer. “We’re using more wool in our spring collections each year and its natural benefits such as breathability and shape retention mean it is perfect for lightweight suiting.” COOL WOOL SHOWCASE IN INDIA A group of six well-known Indian and Pakistani fashion designers has joined forces to champion the lightweight properties of wool, staging a fashion show and creating garments using Cool Wool fabrics. With the support of AWI, Nachiket Barve, Rajesh Pratap Singh, Rahul Mishra, Troy Costa, Gaurav Jai Gupta and Omar Farooq united at a special event in Mumbai to each present a Cool Wool collection that highlighted the versatility of the trans-seasonal fibre, whilst staying true to each designer’s personal aesthetics. “The idea behind the designer collaboration showcase was to highlight the intrinsic yet not well-known aspects of wool – lightweight and trans-seasonal – and also present it in a very contemporary and stylish look,” said AWI Country Manager for India, Arti Gudal. MORE INFORMATION www.woolmark.com/cool-wool A houndstooth blazer (left) and single button sports coat (right) are two examples of Cool Wool items in the Thom Browne Spring/Summer collection. PHOTO: Cory Vanderploeg Cool Wool designs from Indian designers Guarav Gupta (left) and Rajesh Pratap (right) on the runway at the designer collaboration showcase in Mumbai.
In the Shops - September 2016