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Beyond the Bale : June 2016
OFF FARM 11 WO O L S TA R CELEBRATES 20 YEARS On 5 April 1996, in a small factory unit in south west Sydney, Wool Products Australia Pty Ltd and the Woolstar brand were born. Owner Graeme Kerr wanted his products to be authentically Australian and he knew that there was nothing more Australian than wool – and so the journey began. Graeme's goal was to build a brand that represented quality and innovation. Woolstar invested in high quality textile machines such as fibre carding machines, high-speed computerised cross lappers and high-speed quilting, sewing and binding machines. This advanced technology provided Woolstar with the opportunity to focus on developing new innovative products for both the domestic and export markets. Graeme knows that the overseas market loves Australian wool products, and he is proud to now export high-quality Australian- made 100 per cent Australian wool products to customers in various overseas countries including Argentina, China, India, Japan, Korea, Russia, Taiwan, Turkey, the UK and US. “It is with enormous pride that this year we celebrate 20 years of business and 20 years of using Australian wool,” Mr Kerr says. “The wool fibre used by Woolstar has high micron, consistent fibre length, and is the perfect mix of natural performance, strength and softness, providing excellent loft and comfort. “We look forward to the coming years with complete positivity and determination to deliver on the desire that Woolstar continues to manufacture products from 100% Australian wool.” Woolstar is a Woolmark licensee and proud supporter of the Campaign for Wool. MORE INFORMATION www.woolstar.com.au After spending 20 years in corporate manufacturing, Graeme Kerr dreamt of building a manufacturing company that used quality Australian resources and Australian labour. A further 20 years later and Graeme is celebrating the success of the Woolstar bedding brand he created. Woolstar owner Graeme Kerr with Dennis Rowley of ‘Springwaters’ Poll Dorset Stud at Boorowa, NSW, which supplies its Downs wool fleece to Woolstar. Travel to any regional city or town across Australia, and one thing’s for sure: no doubt you’ll see the iconic longhorn of R.M.Williams in shop windows, on bumper stickers or embroidered into the clothing being worn. Continuing to be inspired by the Australian outback, R.M.Williams’ latest winter range features a collection of Merino wool, Lambswool and wool-rich menswear and womenswear apparel. The knitwear collection has expanded to include fine and heavy gauge sweaters in an array of autumn and winter colours and is now available both in store and online in Australia. “Wool has been a fundamental and integral part of R.M.Williams and Australian history, both physically in the product, whether it was the 1940/50's wool flannel shirtings, rugs, knitwear and under garments, or in the products offered to the shearing community, through the footwear and shearing tools sold through the catalogues,” says R.M.Williams General Manager of Merchandise and Design Matt Francis. The brand is active in rural and remote communities, exports to 15 countries and has more than 50 retail stores in Australia and one in London. In addition, R.M.Williams is available at more than 900 stockists around the globe. From July, the wool-rich collection will be available in R.M.Williams’ northern hemisphere stores as well as in key independent stockists. “The use of Australian Merino wool in our collections is a natural connection and is important to us as a business both for the quality of the yarn and also to support the domestic wool industry.” MORE INFORMATION www.rmwilliams.com WOOL IN THE MIX AT R.M .WILLIAMS The R.M.Williams brand is and always has been inspired by the remarkable land of the Australian outback, and the people who live there. So it’s entirely appropriate that the company’s new winter range features a collection of wool apparel. Wool knitwear from R.M.Williams’ new winter collection.
In the Shops - September 2016