HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : June 2016
NEW BAITING OPTION TO COMBAT WILD DOGS An additional baiting option for reducing wild dog and fox numbers is now available to woolgrowers and other landholders across Australia. Para-aminopropiophenone (PAPP) is a new chemical (toxin) that is now being manufactured and sold in baits by Animal Control Technologies Australia Pty Ltd (ACTA) under the product names DOGABAIT for wild dog control and FOXECUTE® for fox control. PAPP was developed with funding support from AWI and is designed to allow baiting to still be an option in places where 1080 use is restricted, or for land managers who would prefer not to use 1080. NATIONAL MERINO CHALLENGE Last month’s National Merino Challenge was once again a huge success. More than 140 students – nearly three times the number of its inaugural year in 2013 – travelled from across Australia to Sydney to compete in this educational initiative. The two-day AWI event involved presentations and demonstrations from a wide range of industry professionals to enable young people to develop their industry knowledge and networks. Our funding in programs like this aims to help improve the engagement of young people interested in the wool industry, thereby developing and retaining the skills the wool industry needs to be innovative in response to new challenges. MERINO LIFETIME PRODUCTIVITY PROJECT This project is now under way with the first drop of ewe progeny in the project attracting strong interest from across the country at the ‘Elders Balmoral’ sire evaluation site field day in April. This nine-year project launched last year is collecting data to evaluate lifetime Merino productivity including the relationships between reproduction, meat and wool production, how to best select for lifetime productivity and the role that genetics plays in generating lifetime returns. STRENGTHENING OUR INTERNATIONAL OPERATIONS To help increase the demand for Australian wool in key markets across the world, AWI introduced in March a new management structure overseeing our international offices – with two new General Manager roles regionally segmented into Western Hemisphere and Eastern Hemisphere. Two new executives have joined AWI to take up these roles: Stuart Ford for the Western Hemisphere, and John Roberts for the Eastern Hemisphere. Both Stuart and John have complementary skillsets which will facilitate the strengthening of our offices and help support our retail and trade brand partners. With more than 25 years of experience, including 10 years with a major US specialty apparel retailer, Stuart Ford is a retail and strategic marketing expert with in-depth experience of general management, channel optimisation, segmentation and digital marketing. John Roberts brings nearly 30 years’ experience in the wool industry having worked in a wide range of industry sectors from primary production to processing, marketing and trading. He stems from a wool producing family in Binalong, NSW. On page 54 of this edition of Beyond the Bale, you can read Stuart Ford’s perspective on the complexities of international marketing. CAMPAIGN FOR WOOL Australian retailers came together for the Campaign for Wool’s Wool Week which was held last month to coincide with the start of the Australian mid-winter retail season. It was pleasing to see so many shop fronts and online stores promoting wool and the Woolmark brand. The Campaign aims to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre. It has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – from luxurious fine Merino wool apparel through to beautiful hardwearing interior products for the home. IWTO ANNUAL CONGRESS IN SYDNEY More than 420 delegates from 25 countries convened in Sydney in April for a very successful International Wool Textile Organisation (IWTO) annual Congress. Co-hosted by the Federation of Australian Wool Organisations, the Congress brought together representatives from the wool textile pipeline for three days of networking and knowledge-sharing on the latest industry news and insights. It showcased the achievements of the Australian wool industry along with innovations in the supply chain both on-farm and in processing. Wishing delegates a successful Congress in a pre-recorded video, HRH The Prince of Wales, Patron of the Campaign for Wool, spoke of wool’s many natural advantages and the great progress being made in the industry to promote wool products. The event was officially opened by Australian Minister for Foreign Affairs Julie Bishop and featured presentations from local and international speakers. With the theme of wool for future generations, the program covered global consumer and retail trends for wool, market intelligence, trade, economic sustainability, woolgrower technology, education and much more. You can read about three of the presentations in this edition of Beyond the Bale. Clint Laurent of Global Demographics Ltd forecast global shifts in the premium sector of the clothing market over the next decade will benefit wool – see pages 4-5. Woolgrower Ben Watts from NSW spoke about the growing use of automation and technology on wool-growing properties to help improve production and reduce labour costs - see page 33. Woolgrower Will Roberts from Queensland told the audience how the construction of cluster fencing is helping local sheep producers combat wild dogs and increase sheep and lamb numbers – see page 44. The IWTO will be making available podcasts of many of the presentations from the Congress for you to listen to on its website www.iwto.org GETTING ON WITH BUSINESS We are continuing with initiatives to help increase the demand for wool through investments in marketing and R&D – from farm to fashion. Stuart McCullough Chief Executive Officer Australian Wool Innovation UPFRONT 3
In the Shops - September 2016