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Beyond the Bale : June 2016
50 NATIONAL MERINO CHALLENGE 6 CAMPAIGN FOR WOOL AUSTRALIA AWI INVESTMENT STRATEGIES On-Farm R&D Off-Farm R&D Marketing Global Business Services View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB EXECUTIVE EDITOR Richard Smith E email@example.com A AWI Marketing and Communications L6, 68 Harrington St, The Rocks, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 E firstname.lastname@example.org W wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com Beyond the Bale is published by Australian Wool Innovation Ltd (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. DISCLAIMER To the extent permitted by law, Australian Wool Innovation Ltd excludes all liability for loss or damage arising from the use of, or reliance on, the information contained in this publication. The Woolmark symbol is a registered trademark of The Woolmark Company Pty Ltd. © 2016 Australian Wool Innovation Ltd. All rights reserved. ADVERTISING SALES Max Hyde, Hyde Media Pty Ltd P 03 5659 5292 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN 1447-9680 FRONT COVER Ruth Penfold of ‘Millara’ at Quandialla in Central West NSW sent in this photo of happy ewes being let out of the yard on the Stock Route at William’s Crossing yards near Quandialla. Quatanda Photography by Ruth Penfold: www.facebook.com/quatanda.photography GD2013 WOOL.COM To subscribe to the free monthly AWI e-newsletter for woolgrowers, and the weekly wool market review e-newsletter, visit www.wool.com/subscribe twitter.com/woolinnovation youtube.com/AWIWoolProduction WOOLMARK.COM MERINO.COM facebook.com/TheWoolmarkCompany twitter.com/woolmark instagram.com/TheWoolmarkCompany youtube.com/TheWoolmarkCompany OFF-FARM ON-FARM 4 Global demographics to benefit wool 6 Campaign for Wool Australia 10 Sportscraft launches new wool collection 11 Woolstar celebrates 20 years 11 Wool in the mix at R.M .Williams 12 Merino suit passes the travel test 14 Merino denim suits 15 Cool Wool from the US to India 16 Merino shawls in India 16 Bugaboo returns to wool 17 Student seminars continue to inspire 18 Woolmark Gold redefines Chinese luxury 19 Wool Resource Centre in Hong Kong 20 Merino in tennis wear 21 Pat Farmer runs across India in wool 21 Bernie Vince joins Fibre of Football 22 Ermenegildo Zegna Wool Awards 23 Biodiversity helps marketing 24 ‘The Source’ film series continues 26 Sydney Royal Easter Show 28 Case study: Lifetime Ewe Management 30 Maximising reproductive potential 31 Optimising lamb survival 32 Satellite technology 33 Walk over weighing 34 Combating redlegged earth mites 35 LambEx heads to Albury in 2016 36 Merino Lifetime Productivity project 38 Breech strike R&D update 40 Long wool lice treatments 42 New baiting option for wild dogs 44 Fencing combats wild dogs 45 Queensland fencing bus trip 46 Passing on wool harvesting skills 47 Shearer training shows results 48 Stockmanship and visual classing 49 Succession and big picture planning 50 National Merino Challenge 52 Market Intelligence 54 Market insights from Stuart Ford 55 Readers’ photos
In the Shops - September 2016