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Beyond the Bale : March 2016
OFF FARM 11 AN AUSTRALIAN FIRST TEMPEST TRENCH COAT FROM ANTHONY SQUIRES Since 1948, Anthony Squires has been one of Australia’s most iconic tailored clothing brands. The skills and craftsmanship incorporated in each of its garments has been recognised by discerning customers including every Australian Prime Minister from Sir Robert Menzies to John Howard apart from Prime Minister Keating who preferred Italian suits. Anthony Squires has had a long-standing relationship with AWI, with the brand becoming one of the first Woolmark licensees. This year will mark 50 years of close collaboration with the Anthony Squires brand. Enduring quality and style remain at the forefront of the Anthony Squires design team’s objectives and Australian Merino wool continues to be an intrinsic component. Making full use of the fibre’s versatility along with technological innovation, AWI has helped Anthony Squires to produce an Australian first: a 100 per cent Australian Merino wool trench coat that is wind resistant and water repellant. The trench coat also doubles as a lightweight coat featuring a detachable warmer, also made from 100 per cent Australian Merino wool. “In 2014 we met with Anthony Squires representatives at the Intertextile Shanghai Apparel fabrics trade fair and showed them a fabric we were developing with the Nanshan Group (see opposite page),” explains AWI Product Development and Commercialisation Manager Jimmy Jackson. “Their immediate interest in exploring the innovative properties of this new fabric sees Anthony Squires as the first brand in Australia to produce the Tempest trench coat – a 100 per cent Australian Merino wool garment that is wind resistant and water repellant.” During the manufacturing of the outer- layer of the trench coat, the 19 micron Australian Merino wool fibres are pre- stretched and then temporarily set. The fabric then super contracts during the finishing stage, with the end result being a higher weave density. This makes Tempest fabric naturally both wind resistant and water repellant, without the use of chemicals or special finishes, while keeping wool’s natural luxurious touch and superb breathability. It is the first of its kind to be commercially available in Australia. “We have always had a firm belief that Australia produces the best wool in the world and we have been proud to use it in all of our top-of-the-line garments”, Marina Cherny, Product Development Manager, from Anthony Squires said. “We had been looking for an innovative fabric solution for a trench coat for a while and not seen anything that combined long-lasting weather resistance with the luxurious hand feel offered by Australian wool. “When AWI showed me the product they were helping develop, I was absolutely stunned. I saw it as a revolutionary concept – extra fine quality pure wool with water repellent and wind resistant properties that will last for the life of the garment and without any chemical finishes or coatings! It was exactly what we needed for our exclusive brand.” The new Australian Merino wool Tempest trench coat is available in black and sandstone and is in stores now. MORE INFORMATION The trench coat is available at selected David Jones stores. For further information visit www.anthonysquires.com.au Iconic Australian tailored menswear brand, Anthony Squires – which this year marks 50 years since it became a Woolmark licensee – is the first brand in Australia to launch a 100 per cent Australian Merino wool garment that is wind resistant and water repellant: the Tempest trench coat. The beautifully made Anthony Squires Tempest trench coat is both wind resistant and water repellent, without the use of chemicals or special finishes. The Tempest’s fabric is made from 19-micron Australian Merino wool. With a detachable warmer, also made from 100 per cent Australian Merino wool, the trench coat doubles as a lightweight coat.
In the Shops - March 2016