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Beyond the Bale : March 2016
6 OFF FARM Teatum Jones was announced as the winner of the womenswear final of the 2015/2016 International Woolmark Prize during a special event as part of New York Fashion Week in February. Given the central role wool has played in the development of both the UK and Australia, it is fitting for designers from the UK to win the award that champions the world’s best wool from Australia. Using a mix of 17.5 micron and 19.5 micron Australian Merino wool for the clothes, and 23 micron wool for the accessories, the UK design duo partnered with a specialist guipure lace mill in France, convincing them to use wool for the first time, to create innovative, vibrant geometric Merino laces. Catherine Teatum and Rob Jones then flew to Italy where they developed a stretch wool that feels similar to a scuba suit, upon which they bonded the Merino lace, creating a luxurious lace fabric that performed as a structured tailoring cloth. “This is amazing, we are honoured and excited and it’s just the beginning; we have only scratched the surface,” said Teatum Jones after being announced as the winners. “This award lets us ignite the magic of wool, so the customer sees the romance in wool. This competition is the opportunity to be physically present at store launches, and being able to pass on that experience to the customer is magical.” AWI CEO Stuart McCullough said: “Teatum Jones has showcased wool in a unique but very commercial way. We are excited about their take on Australian Merino wool and it feels like something very new.” The UK is both an epicenter for fashion design and also a major apparel and wool consuming market – the fifth largest market for apparel and footwear in the world. Consumers in Britain have very established perceptions of wool and have a large interest in quality fabrics. British brands also have great strength and resonance overseas, especially in the USA and Asia. More than 70 designers were considered for the womenswear award over the past year, with the finalists representing six different regions around the world. Teatum Jones will receive AU$100,000 to help support the development of its business. They will also receive ongoing industry mentor support, and their capsule collection created for the International Woolmark Prize, will go on sale in some of the world’s most prestigious department stores. These include MyTheresa.com (online), David Jones (Australia), Harvey Nichols (UK), Boutique 1 (UAE), Isetan Mitsukoshi (Japan), Saks Fifth Avenue (USA) and new partner retailers Verso (Belgium) and Boon the Shop (South Korea). The womenswear award was judged by a highly esteemed panel, including respected fashion author, editor and consultant, and former Editor-at-Large of American Vogue, André Leon Talley; Founder, CEO and Editor- in-Chief of Business of Fashion, Imran Amed; Editor-at Large of Business of Fashion, Tim Blanks; Editor-in-Chief of W Magazine, Stefano Tonchi; fashion consultant and International Woolmark Prize mentor, Julie Gilhart; Chief Creative Officer of THAKOON, Thakoon Panichgul; AWI Director, Colette Garnsey; and AWI CEO Stuart McCullough; alongside representatives from the International Woolmark Prize's retail partners. In the heart of Times Square, on some of the world’s most expensive advertising billboards, The Woolmark Company Americas office negotiated video placement at no cost, to further generate hype for the International Woolmark Prize womenswear final in New York City. Showing twice every hour for 10 days, the short film showcased one key look from each of the six finalists along with strong placement of the International Woolmark Prize logo. MORE INFORMATION www.woolmarkprize.com 6 OFF FARM Catherine Teatum and Rob Jones (both centre, flanked by models), from London-based label Teatum Jones, won the 2015/16 International Woolmark Prize for womenswear in February. PHOTOS: Billy Farrell Agency British label Teatum Jones has won this year’s International Woolmark Prize womenswear competition, presenting a Merino wool capsule collection that uses geometric foil prints and hand embroideries on skirts and jackets. INTERNATIONAL WOOLMARK PRIZE WOMENSWEAR AWARD
In the Shops - March 2016