HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : December 2015
24 OFF FARM BACK HOME AT LAKE GRACE ON SAVILE ROW IN LONDON NAT FYFE’S FIBRE OF FOOTBALL VIDEOS Nat Fyfe’s Fibre of Football video, produced by AWI, takes the viewer back to Lake Grace in Western Australia with the AFL superstar where he explains how the country keeps him balanced and grounded. The video has been viewed more than one million times through social media since it was released in May this year. It has been also pushed out by the Fremantle Dockers to its fans and played on Channel 7 several times. Nat Fyfe was in London to cheer on the Wallabies for the recent Rugby World Cup. While there, he visited Savile Row in London and was dressed by bespoke tailors Gieves & Hawkes. “Merino wool is such a famous wool and such a famous sheep that when people see it on a label they instantly recognise it and there’s always this kind of innate knowledge that it’s a good quality wool,” Davide Taub of Gieves & Hawkes explained to Nat. MORE INFORMATION www.youtube.com/AWIWoolProduction MERINO WOOL: Through AWI’s Fibre of Football campaign, woolgrowers, shearers, agents and studmasters have been joined by top AFL players to celebrate the rich heritage connecting the Australian wool industry and Australian Football. The campaign has also placed Merino wool back into football jumpers and supporter apparel with more than 140 different lines of wool supporter gear now available through AFL and club shops. The sales in 2015 have outstripped all expectations with many clubs having to re-order stock. FIBRE OF FOOTBALL NAT FYFE: SUPERFINE AT THE BROWNLOW Ambassador for AWI’s Fibre of Football campaign, AFL superstar Nat Fyfe was proudly wearing a superfine wool suit on his Brownlow Medal winning night in September. The Fremantle Dockers player was awarded the prestigious medal for the 'fairest and best' player in this season’s AFL competition. The award caps off a great year for the 24-year-old from Lake Grace in Western Australia. His humble but insightful speech was spoken Nat Fyfe steps up to collect his Brownlow Medal in a superfine Zegna wool suit. about for many weeks afterwards, showing himself as not only a fine player but an articulate and focused individual. After the Brownlow night, Nat was in touch with AWI. “Thank you for your support during the year, I really appreciate it. The suit is the talk of the town,” he said. Nat’s family runs its transport business carting wool, livestock and grain. With a road train license, Nat helps out when he can and enjoys the time on the road as a healthy balance to the fishbowl life of being an AFL superstar.
In the Shops - March 2016