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Beyond the Bale : December 2015
16 OFF FARM The British GQ website uses video and music to promote Merino wool apparel. AW I has collaborated with GQ magazine in three key consumer markets for Australian wool – the UK, China and India – to help promote the latest premium Merino wool apparel from some of the world’s leading menswear brands. SHOWCASES THE LATEST WOOL MENSWEAR GQ MAGAZINE G Promotion WOOL BRITANNIA The wool industry is continuing to thrive thanks to the growing trend for using natural fibres. Now, several international heavyweights are following suit, with impressive fabric innovations, designs and weaves – and, of course, it’s all thanks to Merino wool To m Ford One of the UK’s most celebrated designers fuses contemporary and updated fabric designs into sharp-cut Merino wool suits. Providing a modern look and a confident outlook from morning through to after-work rendezvous, any suit can be teamed with wool ties and accessories. tomford.com Tommy Hilfiger Build your look by layering fine lightweight suits with crease-resistant and relaxed Merino wool pieces. The soft-to-skin knitwear is perfec t for a more relaxed spin, as well as overcoats ready for autumn. uk.tommy.com The lead page in the British GQ feature promoting commercially available apparel made from Australian Merino wool. BRITAIN Influential men’s fashion magazine British GQ has long been a supporter of Merino wool, and the magazine’s latest homage to the premium fibre is presented in its November edition, titled Wool Britannia. The six-page feature showcases some of the best wool fashion available to global consumers this winter. In an interesting transatlantic twist, the magazine features major brands from the US: Tom Ford, Tommy Hilfiger, Thom Browne, J Crew, Brooks Bothers and Ralph Lauren. According to British GQ, the wool industry continues to thrive thanks to the growing trend of natural fibres. Now, says British GQ, “several international heavyweights are following suit, with impressive fabric innovations, designs and weaves – and, of course, it’s all thanks to Merino wool”. Complementing the magazine, the British GQ website and a complete mix of available digital media further explore the relationship between American flair and the finest British fabrics and is offering one lucky reader the chance to win a winter wool wardrobe thanks to MrPorter.com. British GQ has a readership of nearly 400,000 with the digital version having more than 9 million monthly page views. MORE INFORMATION www.gq-magazine.co.uk
In the Shops - March 2016