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Beyond the Bale : December 2015
10 OFF FARM UNITED KINGDOM HIGHLIGHTS 5–11 October The showcase event of Wool Week in the UK was sheep taking up residence on Savile Row in London, as the iconic tailoring strip was transformed into a green pasture and models showcased the finest in men’s tailoring. With more than 200 metres of the finest wool cloth, 80 metres of grass pasture, 60 sheep, 25 models, 25 bespoke menswear outfits, 25 tailoring houses, 28 weavers and merchants, accessories provided by the Gentleman’s Houses of Mayfair and St. James’s, two specially constructed wool sheds and a sheepdog – Wool Week UK was certainly launched in style. Championing wool as the ultimate fibre of choice for menswear, this year’s Campaign for Wool celebrations in London welcomed the city’s dapper folk inside the tailoring houses, giving a rare look at how cloth is carefully crafted into the fine suits synonymous with Savile Row. Workshop tours, pattern cutting and tailoring demonstrations were perhaps a once-in-a-lifetime treat for those in attendance. With HRH The Prince of Wales continuing to remind shoppers worldwide to ‘Live Naturally, Choose Wool’, retailers of central London hosted Wool Night Out – a special shopping night showing the latest in wool fashion. The 'Wool This Way' map provided a consumer guide for the night event. 26 retailers and brands joined the festivities to celebrate wool in their collections, from exclusive discounts on wool garments and accessories to novel in-store activities. The Campaign also featured a series of images and a film, shot on location in the Borders region of Scotland by Nick Leary. Luke Day, Editor British GQ Style, styled an edit of key wool items for Autumn/Winter 2015 from brands including Abraham Moons & Sons, Anderson & Sheppard, Barbour, E.Tautz, Finisterre, Harris Tweed Hebrides, Holly Fulton, Jaeger, Jigsaw, Marks & Spencer, Pringle of Scotland, Topshop and Topman, and Wool and the Gang. Models strolled amongst the sheep, the media and the public on Savile Row showcasing the very best wool apparel. A selection of models wearing wool with the sheep on Savile Row being photographed and filmed by the media which then relayed the day’s activities and key messages about wool to their audiences. A major feature of Wool Week in the UK was the promotion and availability of wool apparel in stores, pictured is the window display of Anderson & Sheppard in London. The 'Wool This Way' map provided a consumer guide to buying wool from featured London retailers during Wool Night Out.
In the Shops - March 2016