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Beyond the Bale : December 2015
OFF FARM 9 FRANCE HIGHLIGHTS 25–27 September This year’s Wool Week France unleashed a multi-sensory feast for the eyes inside the iconic Palais de Tokyo in Paris as it opened its doors for a series of performances, workshops and displays promoting wool. Partnering with adidas, Electrolux, Dormeuil and Brun de Vian-Tiran, wool was reimagined through dance to highlight the benefits of the fibre in each of the brand’s ITALY HIGHLIGHTS 8–13 September From the latest in Merino wool fashion to a flock of sheep on Milan’s high-end shopping hub Via Montenapoleone, Wool Week in Italy was a true showcase of all things wool. The proceedings were officially opened by campaign patron, HRH The Prince of Wales via a pre-recorded video message who reminded consumers of the Campaign for Wool’s key message: ‘Live Naturally, Choose Wool’. Ten of the world’s best emerging design talents sent a crew of models down a runway during the annual ON STAGE fashion show in Milan, showcasing their latest collections where Merino wool has played a pivotal role. Outside, shoppers discovered the latest wool essentials from iconic brands such as Ms Min, Ricostru and Luca Larenza. Italian brand Luca Larenza at the ON STAGE fashion show. Sports brand adidas exhibited wool as a high-performance and odour resistant fibre. To highlight the machine washability of wool, Electrolux showed dancers washing wool clothes. Italian brand Corneliani showcasing wool in its shop window displays. industries: sportswear, apparel care, tailoring and interiors. Sports brand adidas had dancers high on energy as they exhibited wool as a high- performance and odour resistant fibre; Electrolux showcased that caring for wool is easy; tailors for Dormeuil displayed the superb drape, exquisite tailoring and natural breathability of Merino wool; and blanket manufacturer Brun de Vian-Tiran highlighted wool’s benefits that enhance a good night’s sleep.
In the Shops - March 2016