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Beyond the Bale : December 2015
OFF FARM 5 Marcia Patmos, with a model wearing one of her winning designs, after being presented with the 2015 International Woolmark Prize for womenswear by Victoria Beckham at the awards ceremony in Beijing in March 2015. Marcia Patmos, at the joint launch of the award winning collections of M.PATMOS and Public School (the 2015 International Woolmark Prize winners for menswear) at London’s Harvey Nichols in September 2015. Pictured on stage from the left are Harvey Nichols Group Buying Fashion Director, Anita Barr; Marcia Patmos; Public School designers Maxwell Osborne and Dao-Yi Chow; and fashion journalist Colin McDowell. The buying public in Australia can purchase the Public School collection in David Jones’ Bourke Street store in Melbourne. Marcia Patmos (second right) with three farming generations at ‘Ahgunyah’. Pictured are Carina Doran (far left) with her mother Sally McLean (far right) and grandmother Mary Prell (second left). In 1905 Charles Ernest Prell settled and began pioneering the land using superphosphate and clover to boost the land’s carrying capacity for wool production. Today Mr Prell’s great granddaughter, Sally McLean and her husband Angus, their daughter Carina and her husband Andrew Doran run 12,000 adult Merinos. Mary Prell and her husband Tony still live on the farm. Woolgrower Rocky Henderson (left) and other guests examining the winning International Woolmark Prize collection – made using Merino wool – at the pop-up shop which was set up in the wool shed at ‘Ahgunyah’. International Woolmark Prize retail partner David Jones set up a pop-up shop in the wool shed to enable the local female woolgrowers who attended to be amongst the first in the world to take home their own M.PATMOS Woolmark-certified garment. “I love seeing the final product, I don’t know enough about that end of the supply chain so it was really interesting to talk to Marcia and find out how it all works,” Carina said. Woolgrower Rocky Henderson of ‘Grogansworth’, Bowning, said, “I believe the collection designed by Marcia Patmos encapsulates the ideal travel wardrobe, but is also practical for many occasions. The coat, which particularly took my eye, is suitable from casual to formal wear, and best of all, the collection suits women of all ages, shapes and sizes! I love it!” David Jones will stock the collection in Sydney’s Elizabeth Street store and people across the country also have the opportunity to buy items online at www.davidjones.com.au. Group Executive of Merchandise at David Jones, Donna Player, said, “A talented and deserving recipient, we are delighted to exclusively stock the winning capsule collection by M. PATMOS. The sophistication of the collection will resonate well with David Jones’ fashion savvy customer.” AWI CEO Stuart McCullough reiterated the importance of the International Woolmark Prize. “It continues to raise the profile of Australian Merino wool by championing the fibre as the premier ingredient for luxury apparel. By connecting Marcia with the source of the fibre, we are able to highlight the important link between the Australian wool industry and the global fashion industry,” he said. “The International Woolmark Prize is the pinnacle of AWI’s fashion promotion activities. It generates long-term incremental demand by connecting emerging designers, emerging markets and consumers with Australian Merino wool.” Globally, the winning collections are being stocked in the world’s most important boutiques, including Harvey Nichols (London), Saks Fifth Avenue (New York), Colette (Paris), 10 Corso Como (Milan, Beijing, Shanghai), JOYCE (Hong Kong) and Isetan Shinjuku (Tokyo) as well as online at mytheresa.com and matchesfashion.com. MORE INFORMATION www.davidjones.com.au
In the Shops - March 2016